In a highly anticipated event at St. Luke’s Medical Center, BGC, on June 20, 2025, actress Janine Gutierrez was officially introduced as the newest brand ambassador for iCare, an HMO in the Philippines known for its affordable healthcare solutions. The launch not only marked a new chapter for iCare but also revealed a deeply personal connection that solidified Gutierrez’s commitment to the brand.
During the launch, Geronimo V. Francisco, President and CEO of iCare, emphasized that Janine Gutierrez was a natural fit for their mission. “At iCare, we don’t just offer health plans. We build safety nets,” Mr. Francisco stated, highlighting the company’s dedication to providing accessible solutions for various individuals, including freelancers and businesses often overlooked by traditional healthcare models. He praised Gutierrez as “a voice of purpose” and expressed honor in having her “amplify our message,” aligning her with iCare’s core values of “hope, dignity, and courage to say yes to better health.”
The decision to bring Janine on board wasn’t just a strategic business move; it was, as iCare Board Member and John Clements President and CEO Carol V. Dominguez revealed, something “deeply personal.” Ms. Dominguez shared a poignant anecdote connecting the partnership to her late brother, Leo V. Dominguez, a revered talent manager and founder of LVD Talent Management, which currently manages Janine.
“My brother, Leo Dominguez, was one of the most respected talent managers in the country. But more than that, he was a man of unwavering principles. He believed in artists with soul, people who had something to say, who led with substance, and who made their craft matter. Janine was one of those artists,” Ms. Dominguez said. She further disclosed that Leo himself was an iCare member, and the HMO proved to be an invaluable support during his final days. This experience profoundly shaped iCare’s mission to be present for people during life’s most challenging transitions.
Expressing heartfelt gratitude, Ms. Dominguez addressed iCare’s leadership: “Thank you. For leading with heart. For standing by our family when we needed it most.” To Janine, she offered powerful words of affirmation: “I know he’s proud. Of your courage, your clarity, and your voice. You are not just a brand ambassador. You are part of a legacy. One that believes in meaning over marketing. People over personas. Purpose over everything.”
The collaboration with Janine Gutierrez was subtly teased earlier this year, on April 9, Araw ng Kagitingan, with ten orange-sailed paraws appearing in the waters of Boracay. This symbolic gesture was meant to commemorate the courage required to prioritize one’s health. While it sparked public speculation of a romantic engagement for Janine, Mr. Francisco clarified it was not a love story, but a “life story.”
“At iCare, our mission is simple but urgent, to provide affordable and accessible HMO solutions that empower every Filipino to say yes to better health. We want individuals and companies to know that with iCare, quality care doesn’t have to come with a heavy cost,” Mr. Francisco reiterated. This partnership underscores Janine Gutierrez’s commitment to advocacies that resonate deeply with her, using her platform to shed light on the crucial importance of accessible healthcare for all Filipinos.
