It goes without saying that being a mother is no easy feat, especially so amid the ongoing pandemic. There are many strong women – from medical professionals and pharmacists, to policewomen, and government and volunteer workers – who have been called to duty to serve the needs of their countrymen in these trying times.
Honoring their heroic heart for the nation, Lactum 3+ and 6+ has released a Mother’s Day campaign video that pays tribute to mom frontliners as they continue the fight against the health crisis and share their healing care that is felt at home to every Filipino in need.
Directed by filmmaker Pepe Diokno, ‘Alaga’ is a heartwarming video told in a perspective of a child and showcases gratitude to the endless love and selfless sacrifice of moms. The campaign film features footages shot by real moms that take viewers through moments shared with kids with a poignant narration that recognizes how mothers display their touch of alaga even in difficult times.
Among the mom frontliners featured in the video is Kristine Frances Bustamante, a nurse in Camarines Sur, who shares how the lockdown has limited her time spent with her kids. She says, “My usual work finishes before lunch time so I can eat together with my kids. But since lockdown, I had to stay in my work area to avoid risk of exposure to my kids. When I get home, no hugs or no kisses for a while.”
Bank teller and supermom Aures Queen Trecho shares how she is responding to her duty to serve: “Currently, my daughter is being taken care of by my cousin because I am a single mom. I am aware that during this time of crisis, I still need to work and at the same time, take necessary precautions to not get so I can continue my duties.”
Watch the touching Mother’s Day video here:
https://www.facebook.com/LactumPhilippines/videos/265270744855878
In support of families affected by the pandemic, a P50 donation will be made for every Lactum 3+ and 6+ purchased online. For the list of online partners, visit Lactum 3+ and 6+ official Facebook page: https://www.facebook.com/LactumPhilippines
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