These New Jollibee Commercials Will Tug at Your Heartstrings and Make You Cry

How many times have you seen a commercial that really stuck with you? I don’t know about you, but that’s a very rare occurrence in my life nowadays. So, when I was invited for a preview of Jollibee’s newest commercials last weekend, I really wasn’t prepared for what they had in store for us.

Kwentong Jollibee commercials

Mr. Francis Flores, Jollibee Global Brand Chief Marketing Officer and Head for Marketing of Jollibee Philippines, with the cast of Jollibee’s newest series of television commercials celebrating the Filipinos’ love affair, which were released on Valentine’s Day.

Jollibee has beautifully captured the enduring love affair that they have with generations of Filipinos through their four new made-for-digital videos. All of the commercials showcase stories inspired by real-life experiences and show how Jollibee has played such a meaningful role in the lives of Pinoys. Here’s a teaser for the commercials:

During the exclusive media premiere held at My Cinema in Greenbelt 3, we were able to catch an advanced viewing of the “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos and they really made us feel all sorts of feels.

“Jabee” made us smile and laugh… (I actually bet that everyone will start calling Jollibee ‘Jabee’ from now on):


“Almusal” made us all cry like babies… (even the grown men in the cinema cried!) 

And “Tagpuan” made us all think about how important Jollibee’s role has actually been in our lives.

“Every Pinoy can relate to the TV ads as they are based on real stories from our customers,” said Mr. Francis Flores. “They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

And it’s so true. So many beautiful memories are made at Jollibee on a daily basis. In fact, we have quite a few of our own. 🙂 Here’s an example of when one of our writers surprised his then-girlfriend (they’re married now!) with a box of Chickenjoy: Anniversary Jollibee Surprise is Not What You Think

Do you have any Kwentong Jollibee? Share them with us! 🙂 We might compile them into a beautiful article full of Jollibee memories. 🙂


Delivery Number: 8-7000


Twitter: @Jollibee

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