71 Gramercy’s At East | Jed Root Agency Launch: The Pioneer is Here!
Jed Root, top global creative talent agent and founder of Jed Root, Inc.
71 floors up with the spectacular view of Manila’s busy Thursday skyline at 71 Gramercy, the most prominent names of the Philippines’ creative, fashion, media and entertainment industries all gathered together recently to celebrate the launch of the At East | Jed Root office here in Manila.
Jed Root with the Manila Team: (Left to Right) Philippe Escalambre, Shao Trinidad, Managing Director Au Mauricio, JM Villanueva and Mafi Escasinas
Founded in 1989, Jed Root, Inc., the world’s premier agency of esteemed photographers, stylists, make-up artists, hair stylists and fashion filmmakers, recently launched At East | Jed Root in March 2014, a first of its kind in Southeast Asia. It will join a network that is comprised of offices located in New York, London, Paris, Los Angeles, and Tokyo.
Photo Exhibit Of The At East | Jed Root Pioneer Talents’ Works
“By establishing our presence in Manila, we will be working with clients and talents in various key cities like Singapore, Jakarta, and also tapping into the demand from Hong Kong and China,” Jed Root states. With the intention of promoting creative Asian talent globally, Jed Root is keen on yielding a bridge between the East and the West. With its vast outpour of creative talent and its evident and “robust economic revival”, the first outpost of New York’s top creative agency has arrived in the Philippines and is staying here for good since “there is much untapped talent to explore here.”
New York Based Businessman and Bartender Enzo Lim of Ketel One
Enzo Lim of Ketel One Vodka, the official cocktail sponsor of the At East | Jed Root launch at 71 Gramercy, formulated five Ketel One-based cocktails inspired by the 6 locations of Jed Root’s offices, namely: New York, Los Angeles, Tokyo, Paris, London and Manila. The drinks displayed Ketel One vodka’s first-class quality, excellent craftsmanship and rich heritage – much like the creative work that Jed Root, Inc. has been showcasing internationally and will continue exhibiting through the works of the 21 handpicked talents in the agency’s first Philippine roster.
At East | Jed Root Team at 71 Gramercy
The Philippine’s roster includes photographers Jason Quibilan, MJ Suayan, Johann Bona, Mark Nicdao, Shaira Luna, Mau Mauricio, Samantha Lee, Edric Chen, BJ Pascual; stylists Patrick Galang, Daryl Chang, Pam Quinones, Suki Salvador, Angela Alarcon; makeup artists Omar Ermita, Amanda Padilla, Xeng Zulueta and hair stylists Borge Aloba, Mark Familara, Cats del Rosario and Celeste Tuviera.
At East | Jed Root Pioneer Talents Photographer BJ Pascual and Stylist Daryl Chang with George Inaki, Jed Root and Managing Director Au Mauricio
At East | Jed Root Talents Photographers BJ Pascual, Shaira Luna, Mau Mauricio and Stylist Angela Alarcon with Managing Director Au Mauricio, George Inaki and Jed Root
Jed Root, Inc. has been the brainchild for the world’s most prominent figures in the creative industry, namely fashion photographers Michael Thompson, ‘The Sartorialist’ Scott Schuman and makeup artist Laura Mercier to name a few. Additionally, At East, Inc. was founded by a number of investors and CEO’s in varying industries with the common goal of showcasing and advocating creative Filipino talents internationally.
Longtime associate of Jed Root, business strategist and professional makeup artist Au Mauricio will be the Managing Director of the agency and alongside her in the board are esteemed interior designers Ivy Almario, Cynthia Almario and Jenny Syquia Skarne.
At East | Jed Root Managing Director Au Mauricio, George Inaki, America’s Next Top Model finalist Allison Harvard and Event Host G Tongi
Elite Model Manila’s Mark Mcmahon and Cedric Pasco, MYX VJ Hunt finalist Luigi D. Avalo, Connor Breen and Samantha Humphreys
Garage Magazine Stylist Andrienne Concepcion, Raymond Guitierrez and Eventscape Manila’s Senior PR Officer Nyko Rodriguez
When in Manila, the coming of an era of creative prestigiousness was surely glorified. Flocked with great drinks, good beats and excellent style, the At East | Jed Root launch at 71 Gramercy was a night of celebration – a cheers to a future filled with collaborations, professionalism, heightened careers and ultimately the growth of the creative talent borne from the Pearl of the Orient.
Photos by: Mark Ryan Alvarez