The definition of men’s self-care has expanded significantly to encompass comprehensive wellness, healthy habits, and the maintenance of personal health. To address these changing requirements, Watsons has introduced its #MadeForMen campaign, establishing the retailer as a comprehensive destination for male grooming, nutritional supplements, and personal care products.
As part of this initiative, Watsons has entered into an official partnership with Spartan Race Philippines spanning from July to December 2026. The Spartan Race is a highly demanding obstacle course that tests physical endurance, strength, and psychological resilience. Through this collaboration, Watsons intends to demonstrate how consistent self-care and wellness management assist individuals in preparing for physical challenges, achieving fitness milestones, and maintaining an active lifestyle.
Throughout the upcoming Spartan Race season, Watsons will serve as the official on-the-ground wellness partner. The retailer will provide participants with immediate access to health and personal care products, including vitamins, dietary supplements, hygiene products, grooming necessities, and physical recovery solutions.
The #MadeForMen campaign formally commenced during a launch event on June 16, 2026, at the SM Megamall Fashion Hall. The event debuted the Bro Hub, an interactive, educational environment constructed to help male consumers learn about personal care products and wellness practices.
At the center of this campaign is a major expansion of the inventory Watsons dedicates to male health and hygiene. The retail chain now offers a highly curated selection from major international and local manufacturing brands, including Gillette, Old Spice, Nivea, Rexona, Axe, Garnier, Camou, STR8, Watsons Collection, Durex, and Revicon. Consumers can access these specialized health, grooming, and recovery products at brick-and-mortar Watsons stores nationwide or via the official Watsons mobile commerce application.
