If your social media feeds have been painted a vibrant shade of green lately, you’re definitely not alone. Matcha has officially taken over the local food and lifestyle scene, transitioning into a certified obsession and a mainstream staple, especially for Gen Z and aesthetic-driven foodies. From beautifully layered iced lattes to decadent matcha-infused pastries, these vibrant green creations have completely captured everyone’s attention.
SOUK recently debuted its first-ever Matcha Fest at the Glorietta Palm Drive Activity Center, drawing thousands of eager shoppers, content creators, and self-proclaimed matcha main characters. The high-traffic weekend was a massive hit, bringing together over 15 specialty matcha vendors and more than 40 unique homegrown retail brands. If you missed out on that epic first run or are already craving your next fix, SOUK Matcha Fest is going on a massive mall tour, and the next stops are officially locked in.
The excitement returns to Glorietta for Round 2 from May 29 to 31, 2026, running from Friday to Sunday. Following that stop, the festival will head over to Nuvali for another vibrant weekend from July 3 to 5, 2026.
SOUK is taking the festival experience to the next level for its upcoming tour stops, making it the ultimate payday weekend hangout. Whether you are a hard-core matcha purist, a casual foodie, or just looking for a highly aesthetic place to spend your days, a curated selection of the metro’s premier matcha brands awaits you.
Attendees can also look forward to stunningly designed interactive photobooths to elevate their social media feeds, beautiful fresh flower bars, and live daily DJ sets to keep the energy buzzing all weekend long.
You can gather your friends, prep your best aesthetic green outfits, and make sure you don’t miss the ultimate celebration of the country’s biggest beverage and lifestyle phenomenon at the upcoming tour stops.
