Pet owners in Metro Manila have reason to celebrate as Indonesia’s leading pet food brand, Bolt, officially enters the local market. Manufactured by CPPETINDO, the award-winning brand promises to bring certified, complete, and balanced nutrition for dogs and cats to Filipino homes at reasonable prices.
The decision to launch in Metro Manila comes as more local pet owners seek better nutrition for their animals. With dogs and cats increasingly viewed as family members, the demand for quality food has grown significantly. Bolt aims to meet this need by offering health benefits without high price points.
Paulius Juta, Chief Executive Officer of CPPETINDO, shared that Metro Manila is an active and passionate market for pet lovers. He noted that pet care should remain affordable, emphasizing that the brand was brought to the country to offer safety and strong nutritional value for every home.
Bolt designs its product range to support specific health needs across different life stages. For cats, the formulations help lower the risk of urinary tract issues, support eyesight with taurine, and maintain dental health. For dogs, the recipes include digestible proteins, antioxidants, and vitamins that support immunity, joints, and bones. Both dog and cat formulas contain Omega-3 and Omega-6 fatty acids to encourage healthy skin and a shiny coat.
Quality assurance remains a key focus for the brand. Bolt products are made in facilities that follow strict international standards, including Good Manufacturing Practice and Hazard Analysis and Critical Control Points guidelines. The recipes also align with standards set by the Association of American Feed Control Officials, ensuring safe and reliable meals for pets.
Filipino buyers can choose from a wide selection of dry and wet food options. Cat owners can select dry formulas in tuna and salmon flavors, alongside specialized recipes for mothers and kittens, or opt for wet food in cans and pouches. Dog owners can choose dry recipes tailored for puppies, small breeds, and adult dogs in beef and lamb flavors. These items are packaged in sizes ranging from daily retail pouches to larger bulk bags to suit different household budgets.
This launch marks the start of a broader push across the Philippines. Partnering exclusively with A.D. Gothong, CPPETINDO plans to expand the distribution of Bolt across Luzon, Visayas, and Mindanao in the coming months, making certified pet food widely available to communities nationwide.
