DC Shoes’ announced taking home a Gold ISPO Award for “Pipe Dream” in the Content Marketing category. As a winning Gold Award recipient, DC Shoes’ “Pipe Dream” film will be showcased to the international sports and sports products industry leaders and decision makers at ISPO Munich from January 24-27, 2016.
DC Shoes and Robbie Maddison launched “Pipe Dream” in August 2015 and in less than one month, the film generated over 40 million comprehensive views. Taking nearly two years of preparation and just 17 days for Robbie and the DC team to make, “Pipe Dream” made history as the first person to successfully surf across the ocean on a dirtbike. The film has reached over six billion impressions with more than a thousand media placements to-date.
For the past two years, ISPO has recognized and honored the most creative marketing campaigns in the sports industry with the ISPO Award Communication. As a Gold Winner, “Pipe Dream” has been nominated for ISPO’s Communication of the Year that will be announced during the Sports Communication Day on January 26, 2016 on the ISPO Academy Stage.
For more information on DC’s “Pipe Dream,” please visit dcshoes.com and DC Shoes Facebook page at www.facebook.com/DC.Shoes.
DC Shoes is available at SM Aura, Shangri-La Plaza East Wing, Centrio Cagayan De Oro, SM Pampanga, Harbor Point Subic, SM Mall Of Asia, SM North Edsa- The Annex, Robinsons Ermita, SM Megamall, Trinoma, Eastwood Citywalk 2, Gateway Mall, Robinsons Galleria, Festival Mall, Nuvali Solenad 2, Abreeza Mall Davao, SM Cebu and Ayala Cebu. DC is also available at Res|Toe|Run, Bratpack, The Travel Club, Royal Sporting House Robinsons Ermita, R.O.X. Bonifacio High Street and Marquee Mall, Shoe Salon, Toby’s Mall Of Asia and Shangrila, Olympic Village Alabang Town Center, Urban Athletics Greenbelt 3, Duty Free Philippines, NAIA Terminal 3, and Rustan’s Tower. The brand is exclusively distributed by Primer Group of Companies, Asia’s next retail giant, and is a subsidiary brand of Quiksilver Inc.