DC Shoes South East Asia kicks off its first design competition in the Asia Pacific region with the new DC Trase collection

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Founded in 1994, DC quickly grew to be a leader in performance skateboarding shoes and a renownedย action sports and lifestyle brand. DCโ€™s mission has always been about making a significant change in skateboard shoe style and elevating the sport of skateboarding performance to the highest level. Now,ย DC is giving its fans a chance to show the brand what they think the latest trend is all about.

DC Shoes South East Asia invites all artists, creators and designers from around the region to join the first DC Shoes South East Asia graphic design competition. Entrants are required to submit their originalย custom design for the new DC Trase shoes. The Trase has a vulcanized low profile silhouette and clean upper design which makes it perfect for applying almost any artwork.

The Trase shoes design competition will give the SOUTH EAST ASIA GRAND WINNER a great boost up asย not only will s/he win PHP250,000 worth of cash and products, but also have his/her winning designย produced as part of the 2016 shoe collection and will be sold throughout the best shoe retailing stores inย South East Asia.

The artist who receives the largest amount of support from the overall South East Asian community, willย be honored the COMMUNITY AWARD and will receive PHP100,000 worth of cash and products.

In addition, each participating country (Indonesia, Singapore, Malaysia, Thailand and Philippines) willย hold individual local events and have their respective COUNTRY WINNER, each of whom will receiveย PHP65,000 worth of cash and products. Not too shabby!

Through this competition, DC instigates its mission to equip and inspire communities to challengeย convention, aim higher, take risks and make their own way.

The judges want to see creations related to street and skate culture to be in line with the companyโ€˜sย roots. Participants are expected to be risk takers, ambitious, expressive and out of the box thinkers. Theย judges are looking for the next big thing and want to see the artists and designers make a statement.

Customize your Trase. Give it a distinct look and feel. Make no compromises and no apologies; give DCโ€™sย judges some attitude!

The first edition of the DC Trase competition in South East Asia introduces a qualified judgeโ€™s panel with:

Eric Blevins โ€“ APAC PLM Director of Menโ€™s footwear-Born and raised in southern California, Eric hasย skateboarded, snowboarded and surfed for over 2 decades. As the APAC product line merchandisingย director of menโ€™s footwear for DC Shoes, Eric has had the opportunity to collaborate with artists,ย musicians and riders on many footwear projects. Basically Eric decides what DC will produce and whatย they wonโ€™t. He dictates where trends are heading in the lifestyle shoes and new performanceย technology needs in the pro skate shoe category.

Pevi Permana โ€“ Pro skateboarder -Pevi Permana is a pro skater born and raised in Indonesia with anย unconditional love for skateboarding. Regarded as one of the best competition skateboarders in Asia,ย from 2005 to 2012, Pevi was the Indonesian skate champion. Skating through almost 50 pairs of shoes aย year โ€“ Pevi knows what a skateboarder likes.

Tommy Fynn โ€“ Pro skateboarder -Tommy is a 27 year old skater who was born in South Africa but hasย spent most of his life in the sunny city of Brisbane, Australia. After becoming the Australianย skateboarder of the year in 2013, Tommy has now been recognised for his skill and has recently becomeย a pro for stereo skateboards and moved to Los Angeles. Being based in the skateboarding and fashionย obsessed city of Los Angeles; Tommy knows what is on the radar before it hits the shelves when itย comes to street kicks and performance skate shoes.

For more information and registration guidelines visit https://www.dcshoes.com.ph/trase-yours