For more than 135 years, National Geographic has been illuminating the wonder of our world and human journey. Growing up, National Geographic sparked my curiosity to explore the world we live in and its wildlife, and has inspired me to dive into adventure and helped mold my love for nature. For those who can relate, this is a PSA: National Geographic Apparel has opened its first store in the Philippines!
National Geographic Apparel combines adventure-ready fashion with intentional and purposeful style in its products. It brings the iconic brand’s spirit of curiosity and adventure to life, through a stunning new lifestyle store and trendy apparel line that will surely inspire the explorer in you! You have probably seen these first on celebrities and content creators like Nadine Lustre and Benedict Cua on social media. Now, we can get our hands on these must-have pieces.
Photos: Nadine Lustre / Benedict Cua on Instagram
Here’s what went down at the National Geographic Apparel store launch!
National Geographic Apparel opened its doors to Filipino shoppers at SM Mall of Asia (MOA), including fashion and travel influencers who got first dibs on these newest fashion staples! Designed to enrich your unique experiences and journeys from everyday life to your every adventure, the National Geographic anywear campaign video was exhibited through a fashion show during its grand opening. The event, hosted by radio DJ Gayle, was also filled with fun and informative games. Everyone was a winner, with store discounts and goodie bags that were also given away!
Made for expression, adventure, and the world, National Geographic Apparel delivers a special shopping experience. The store’s design draws inspiration from urban and outdoor elements, and even has some locally inspired features. See if you can spot the Easter eggs that pay homage to the Philippines like Mt. Pinatubo and Mt. Apo! I was filled with Filipino pride. You just have to see it with your own eyes!
Made for Expression
Fashion has always been about expressing yourself. Whether you’re embarking on an outdoor hike or simply looking for everyday apparel to explore the city, National Geographic Apparel has you covered. With a curated collection of clothing, shoes, accessories, and gear, this store invites you to embrace the explorer within. From casual wear to activewear, or just anywear – no matter what ‘adventure’ means to you!
National Geographic Apparel has something for everyone – whether you’re looking to put together a dreamy pastel outfit, spruce up a look with dynamic and colorful accessories, go minimalist with neutral tones, or kick back with streetwear-inspired vibes. I’ll bet that National Geographic Apparel will become the newest must-have of stylish Filipinos!
Made for Adventure
National Geographic Apparel PH offers a wide range of products to keep you both comfortable and equipped for any outdoor adventure – from comfortable and stylish lifestyle apparel and activewear to durable and versatile daily and travel essentials. If you’ve always wanted to explore the Philippines and its untapped wonders, this is definitely your sign to gear up and pursue them – and look good while doing it!
Made for the World
From park strolls to mountain hikes, National Geographic Apparel pieces are versatile wardrobe essentials. Nevertheless, what I love most is that at National Geographic Apparel, your purchase has a purpose – every purchase helps support the global non-profit National Geographic Society in its work to protect and illuminate our world through exploration, research, and education. To learn more, visit natgeo.com/info.
Explore the collection in person at the National Geographic Apparel store in SM Mall of Asia (MOA) today! More stores are also opening very soon– in SM Megamall and SM Aura, so stay tuned.
National Geographic Store Philippines
- Location: Level 2, SM Mall of Asia (North Wing), Pasay City, Philippines
- Facebook: Nat Geo Store PH
- Instagram: @natgeostore_ph
- TikTok: @natgeostore_ph
