Champion, the iconic American athletic and lifestyle brand, announced a global partnership with V of BTS, introducing the internationally acclaimed artist as the face of its new True Champion campaign.
Photo: Champion
Marking a new chapter for the brand, True Champion celebrates the people shaping today’s culture through their originality, perspective and enduring impact. Bringing together athletes, artists and creators from around the world, the campaign reflects Champion’s commitment to those who inspire others simply by being themselves.
Known for his unmistakable style, artistic vision and global reach, V embodies the spirit of True Champion. His influence extends beyond music, leaving an indelible mark across fashion, art and popular culture while connecting with millions of fans worldwide.
“True Champion represents a new chapter for Champion and the values that continue to define our brand,” said Stefani Fleurant, EVP, Marketing, Sport & Lifestyle at Authentic. “V’s creative vision, global influence and genuine connection with his audience make him a natural partner for Champion. Together with an incredible cast of athletes, artists and creators, this campaign celebrates the many ways people inspire others through who they are and the incredible talent they bring to the world.”
Photo: Champion
Joining V in the FW26 campaign are Romeo Beckham, SOFI TUKKER, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best. Together, they represent a diverse group whose stories span sports, music and culture, reflecting Champion’s global community and the evolving definition of what it means to be a champion.
In the Philippines, the True Champion campaign rolls out starting August 11, 2026, across Champion stores nationwide: Glorietta 4, TriNoma, MarQuee Mall, Festival Mall, Ayala Malls Manila Bay, SM Grand Central, SM Mall of Asia, SM Megamall, SM North EDSA, SM Baguio, SM City Cebu, SM Iloilo, SM Dasmariñas, SM Sta. Rosa, SM Pampanga, and SM Lanang Premiere Davao.
A new Champion collection, featuring select styles seen in the True Champion campaign, is expected to arrive in selected local stores and online channels at www.anthem.com.ph and Champion Zalora in October 2026. For more information and the latest updates, follow @champion.ph on Instagram and TikTok and @championphilippines on Facebook.
