Strawberry and matcha lovers have something to look forward to this October as Strawberry x Matcha Sessions takes over the UGF Activity Area of Gateway Mall 1 in Araneta City, Cubao, from October 21 to 23, 2026. Organized by Popsera Events, the three-day pop-up invites visitors to enjoy a mix of refreshing drinks, sweet treats, creative finds, and interactive experiences, with free admission throughout the event.
Bringing together two flavors that have become favorites among food and lifestyle enthusiasts, Strawberry x Matcha Sessions will feature a curated selection of beverage brands, dessert shops, pastry makers, and food concepts inspired by strawberry and matcha. Visitors can discover strawberry-matcha drinks, matcha pastries, desserts, matcha-inspired food, and lifestyle products while getting to know local businesses and their unique offerings.
More than just a place to grab a drink or dessert, Strawberry x Matcha Sessions is designed to give visitors a reason to explore, discover new favorites, and spend time with friends. The concept is also envisioned as a traveling pop-up series, with each Session bringing its own selection of merchants, activities, and atmosphere while keeping the signature strawberry-and-matcha theme at its heart.
The experience extends beyond food and drinks, with activities that invite guests to take part, get creative, and capture their visit. A live DJ set will bring an upbeat atmosphere to the venue, while a dedicated mirror selfie spot and a free receipt-style photobooth will offer fun ways to remember the experience.
For those who enjoy playful collectibles, selected merchants will offer matcha-themed clickers and fidget toys, adding a creative touch to the lineup.
A guest content creator is also expected to make an appearance, helping spotlight participating brands and bring more attention to the event. Together with social media features, merchant highlights, and event installations, these activities aim to create an engaging atmosphere for visitors and encourage them to share their experiences online.
Located at Gateway Mall 1 in Araneta City, the event is well-positioned to welcome students, young professionals, nearby communities, and mallgoers looking for something different to enjoy. Its proximity to the LRT-2 and MRT-3 connections makes the venue accessible to visitors traveling from different parts of Metro Manila. Combined with the mall’s established visitor traffic and event promotions, the pop-up is expected to benefit from strong foot traffic throughout its three-day run.
Whether visitors are looking to try a new strawberry-matcha combination, discover their next favorite dessert, browse creative lifestyle finds, or simply enjoy an outing with friends, Strawberry x Matcha Sessions offers a fresh way to experience two beloved flavors in one destination.
Mark your calendars and drop by Gateway Mall 1 this October for three days of good flavors, local discoveries, and matcha-inspired fun.
Event Details:
- Event: Strawberry x Matcha Sessions
- Dates: October 21–23, 2026 (Wednesday–Friday)
- Time: 10:00 AM–9:00 PM
- Location: UGF Activity Area, Gateway Mall 1, Araneta City, Cubao, in front of Kumori
- Admission: Free
For event updates and featured merchant announcements, follow Popsera Events on Instagram.
