IQOS is introducing IQOS ILUMA i Electric Purple, a new colorway inspired by the spirit of curiosity and the thrill of discovery! More than just a color, this drop invites adult smokers and IQOS users to step beyond the ordinary into unexpected experiences—a journey where curiosity guides and dreams become reality.
The Electric Purple IQOS ILUMA i embodies the pulse that sparks connections between people, places, and ideas. It’s a call to action for those ready to explore new possibilities and join the brand’s community of over 35 million adults worldwide.
“At IQOS, we believe that being forever curious is the inner powerhouse that fuels us to push the boundaries of continuous innovation to accelerate the end of cigarettes. It makes us who we are,” said Zhenya Ivanov, President of PMFTC Inc., the Philippine affiliate of Philip Morris International (PMI). It is this mindset that defines the brand and changes the name of the game for its 35 million users worldwide, driven by a commitment to groundbreaking product innovation and an enriching consumer experience.
The PMFTC team raises a toast, sharing a milestone moment at the recent launch. (L-R) Senior Manager for Reg & Scientific Affairs Marco Santiago, Head of SFP Marketing and Digital Crisper Tiria, Director of Smoke Free Products Vickna Tharmalingam, Director of Communications Ferdi Echiverri, Head of Consumer Programs Cai Portugal, and IQOS Brand Manager Henry Yap.
As part of this journey, IQOS presents Electric Dreams—a series of five unprecedented, specially crafted, and once-in-a-lifetime experiences! From a unique experience between the city and the ocean in Portugal, to hearing a cave sing in Slovenia, to the serene stillness of a symphony in South Korea, each dream is an invitation to step inside a story and become part of something truly electrifying. Electric Dreams is designed to turn curiosity into unforgettable memories and stories to be shared.
Ivanov added, “With the IQOS ILUMA i Electric Dreams initiative, we encourage adult consumers to embrace an electric way of dreaming. IQOS Electric Dreams welcomes adult smokers to explore the electric dimension of curiosity, guiding them toward new adventures, stronger connections, and ultimately making them aware of better alternatives to cigarettes, such as IQOS.”
“Today’s launch of the Electric Purple IQOS ILUMA i and the Electric Dreams campaign is a signal – a signal of how seriously we take our consumers in the Philippines,” said Vicknatheeban Tharmalingam, Director of Smoke-Free Products of PMFTC. “The growth (of IQOS) is not accidental. It is a result of our sustained investment in our science, in our product, in our stores, in our people, and most importantly, the trust that we have built through our consumers,” he added.
IQOS is a heat-not-burn smoke-free alternative strictly for adult smokers and users of nicotine products only, and is not for minors and non-smokers. For adult smokers and users of nicotine products looking for more information on smoke-free alternatives to cigarettes, please visit https://iqos.com or follow IQOS on Facebook (https://www.facebook.com/ph.iqos/) and Instagram (https://www.instagram.com/iqos.phl).
The Electric Purple IQOS ILUMA i One arrives on May 16 in IQOS Stores, IQOS.com, and Lighters Galore & 7-11 Branches nationwide. Stay tuned: Electric Purple IQOS ILUMA i and ILUMA i Prime are coming soon.
