Calvin Klein announced Jennie for Calvin Klein, a limited-edition capsule collection designed in partnership with the artist, brand ambassador and global icon, Jennie Kim. Taking cues from JENNIE’s casual wardrobe essentials, the collection features a selection of underwear sets, denim, tees, fleece and knits infused with her personal style and creativity. The capsule reimagines these essential silhouettes with a pastel color palette curated by JENNIE, as well as personalized touches including custom branding that reimagines the iconic Calvin Klein logo in her own handwriting.
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said JENNIE. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
“Having worked with JENNIE on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent and distinctive style have a major global impact,” said Jonathan Bottomley, Global Chief Marketing Officer, Calvin Klein. “Our partnership stems from an authentic place – JENNIE is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of JENNIE’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world.”
Available in Lilac, Chalk Blue, and Desert, as well as classic black and white, the minimal silhouettes are relaxed in attitude. Matching bralettes and bottoms, bodysuits and soft rib tanks are designed for versatile comfort. Joggers, tees, dresses, and crewneck sweatshirts are soft to the touch and easy to move in. A denim shirt and 90’s jeans offer a cool and easy look, while a knit top, dress and sculpting denim bralette and skirt set make a fashionable statement.
The campaign, shot by Korean photographer Hong Jang Hyun, shows JENNIE in her most comfortable and effortless state and visualizes her dreamy inner world through surreal images and video. Capturing her unique sensuality and confidence, the campaign allows viewers to step into JENNIE’s world.