Kiefer Ravena Signs With the Jordan Brand, Becomes First Filipino Athlete to Join the Company

PBA player Kiefer Ravena makes history as the first-ever Filipino athlete to sign with the global athletic wear brand, Jordan Brand. The Michael Jordan-owned company made the announcement today on their social media. The brand posted:

The announcement reads:

“Being in the Jordan Brand family motivates me because I know I’m joining something special.”

Welcome to the family, @kieferravena, the first Filipino athlete to join the Jumpman roster.

Jordan Brand also published an article with Kiefer’s profile, life, and career as a basketball player in the Philippines. In the feature, they called Kiefer “one of the Philippines’ most exciting leaders.”

Kiefer Ravena Jordan BrandImage: Jordan Brand |

Kiefer, on the other hand, jumped on the opportunity to share just how much basketball means to Filipinos. In the interview, the 27-year-old basketball star shared: “Most people know that Filipinos are addicted to basketball. In normal times, every court on every street is full of people playing, including kids right after school. You’ll see people playing in their uniforms with leather shoes on. You’ll see construction workers playing, as if they’re not already tired from work. They’ll spend their break time playing basketball for a bottle of soda. When you’re here, you really see the passion. You see the fire. No one wants to lose. Every time someone puts on the national team uniform, they feel united with one another. When games are live on TV, everyone stops what they’re doing to support.”

When asked about the national team, Kiefer answered, “It’s an honor to play for my country. It never feels like an obligation, it’s truly a privilege. Every time I get the chance to play for the Philippines, I suit up. I never waste the opportunity.”

He also took the opportunity to let the world know about Filipinos’ love for the sport. He shared with Jordan Brand, “I’d like the world to know that Filipino basketball is all about heart. We’ve always been underdogs. I want to bring back the time when people looked to Philippine basketball on the international stage — the glory days of Philippine basketball. Hopefully, we will be given a chance to do so.”

Kiefer also made the announcement on his social media, and thanking his parents, teammates, and fans. Read the post here.

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Get in touch with the author of this article! Follow Nicole on Instagram at @TheStillnessinMoving.