Kathryn Bernardo and Alden Richards’ “Hello, Love, Again” is dominating worldwide, setting a new record for Filipino films.
Photo: Kathryn Bernardo
The sequel achieved a historic opening in North America, earning $2.4 million (₱140 million) during its opening weekend, according to Deadline. The film secured the eighth spot in the current top ten films in the US—a first for a Filipino movie.
“Hello, Love, Again is a great marketing story,” the Hollywood entertainment article wrote. “[The film] saw strong turnout and engagement across key markets driven by a robust campaign by AJMC (Amorette Jones Media Consulting) designed to engage core Filipino-American audiences while broadening its appeal to Asian-American, Hispanic, and general moviegoers.”
The romantic drama film is currently being shown in 248 locations across the US and Canada. In total, the film is screened in 1,000 cinemas worldwide.
Meanwhile, the film is continuing to make it big in local theaters as it celebrated the highest opening gross for a local film in the country with over P85 million on its first day. In just three days, the film has already earned P245 million.
Directed by Cathy Garcia-Sampana, Hello, Love, Again follows the story of Joy and Ethan five years after the events of Hello, Love, Goodbye. Exceeding expectations, the film has garnered positive reviews from media publications and general viewers worldwide.
“Our hearts are overflowing with so much joy. This is more than what we’ve prayed and wished for. We poured so much love into this project, and you returned that love a thousandfold. The amount of support we’ve been receiving is beyond what any of us could have imagined,” Kathryn shared in an Instagram post following the first-day success of the film. “To our fellow Filipinos, thank you for giving us the chance to continue sharing with you the story of Joy and Ethan.”
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Meanwhile, Alden wrote: “It was all worth it, every step of the way! Our Hello, Love, Again journey became memorable and meaningful because of each one of you.”
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