Etude House celebrates Etude Playhouse Pink Fair 2012

Etude House celebrates Etude Playhouse Pink Fair 2012

When in Manila, it pays to look your prettiest! City girls just love to pamper and prettify themselves any chance they get, which is why many foreign make-up brands have become such a hit in the metro! Known for their whimsical girly aesthetic and cutesy flirty packaging, Etude House has been one of the biggest names in Korean make-up brands here in the country. Girls go nuts over their best-selling BB creams, blushes, and nail polishes that come in the creamiest of pastel shades! I personally swear by their super cute (and cheap!) liquid eyeliner and mascara. To thank all the lovely princesses that have supported their brand since their Philippine launch in 2010, Etude House held a grand weekend affair celebrating all things pretty and girly last April 21 and 22, at SM North EDSA, The Block. Since I am such a BIG fan of Etude House, I was not to miss this girly event!

A pink beetle! 

Princesses getting their make-overs.


Photo booth fun!

Etude House treats their princesses to a weekend of fun at the Etude Playhouse Pink Fair 2012!

Dubbed as the Etude Playhouse Pink Fair, the event surely was an ode to all things pink and lovely! Etude’s lovely princesses were treated to make-over’s using Etude House’s vast make-up line, and then to snap a photo of their awesome new look at Etude’s special photo booth (complete with pretty pink backdrop!) 

Game booths!

Me totally happy with my cotton candy, while Aly tried her hand at one of the games.


More games!

So much pink!

There were also fun game booths where girls can win Etude House goodies, as well as yummy treats for grabs like Selecta ice cream, pink macaroons, pink popcorn, and pink cotton candy! Etude House surely takes pink very seriously!

Etude House’s BB cream line on display.

Stephanie Dan performing for the crowd.

For the second day, highlights of the Etude Playhouse Pink Fair included a special lecture on mastering the art of visual poise with The Fashion Academy Manila’s Personality and Image consultant Levenson Rodriguez. Boran Kim, Etude House global specialist, talked on proper skincare habits, while Etude House’s very own global make-up artist, Younhee Kang, was also there to give girls a make-up tutorial for a fabulously girly look! Local artist Stephanie Dan serenaded Etude House’s princesses with beautiful melodies as well.

So much awesome make-up.

 So much fun!

It was a grand celebration of beauty and pink awesomeness at the Etude Playhouse Fair. I had such a good time with my equally girly gal pal Alyssa! I’m sure all the other princesses who attended enjoyed themselves as well! So When in Manila and looking to bring out the prettiest in you, head on over to any of Etude House’s many branches at SM department stores, and shine like the princess that you really are!

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