LOOK: Estée Lauder Unveils New Long-Wearing Lipsticks in 34 Shades

Looking for a lipstick that stands out, stays put, stays creamy, and boosts confidence with a single swipe? The search is over. Estée Lauder’s newest product, the Pure Color Lipstick, swoops in with striking color, statement-making shades, and the cosmetics brand’s most long-wearing, lip-adoring formula yet. Estée Lauder Pure Color Lipstick comes in 34 bold shades in both matte and crème finishes – an impressive collection that guarantees a match for any skin tone, any mood, and any look. It boasts a Moisture Lock Complex made with naturally derived ingredients that promises protection for your lips while arming you with the power to take on the world.

Painting the town red

Estée Lauder launched Pure Color Lipstick on July 20 at White Space Manila, in a star-studded bash that saw celebrities, beauty queens, makeup artists, fashion creatives, models, and influencers gathering in stylish red and black ensembles to celebrate the scene-stealing new lipsticks from the legacy cosmetics house.

Rhian Ramos Estée Lauder

Photo: Estée Lauder

Hosted by Nicole Andersson, the launch party was graced by shining stars in the showbiz, pageant, and online worlds, among them Rhian Ramos, Chie Filomeno, Derrick Monasterio, Dimples Romana, Elle Villanueva, Kaila Estrada, Kylie Padilla, Louise De Los Reyes, Rere Madrid, Issa Pressman, Celeste Cortesi, Katarina Rodriguez, Nicole Cordoves, Ariella Arida, Dani Barretto, EJ Nacion, Patricia Henson, Jessica Yang, and Kylie Celebre. Some of the hottest names in makeup and fashion also showed up to the shindig, including Anthea Bueno, Jelly Eugenio, Gery Penaso, Justine Louise Soriano, Chris Nick, Lyn Alumno, Kat Cruz, and Myrrh Lao To.

Guests took turns at the makeup consultation area, trying out the bold new shades for themselves and picking out their favorites. Other cool booths included a photobooth that produced special holographic cards featuring the guests’ photos. All attendees received Estée Lauder products in pouches that they could get personalized with their names.

Free-flowing drinks from The Botanist and Rémy Martin kept spirits high and vibes fabulous through the night.

Color me pure with color analysis

True to the pure color theme, Estée Lauder made color analysis a vital part of the launch party to enlighten guests on how color and skin tones go together. Joining the festivities were the Philippines’ only two certified color analysts, Ingrid Nieto-Pagulayan and Ginny Villegas of Flair Image Consultancy.

Estée Lauder 34 shades

Photo: Estée Lauder

Guests got to sit down at the color analysis station with Ingrid and Ginny, walking away with a clearer understanding of which hues suit their skin best. To further demonstrate these concepts to the audience, Ingrid did a color analysis onstage on Estée brand partner Rhian Ramos. Celebrity makeup maven RB Chanco then did a makeup demo on Rhian, taking off from the results of the color analysis in creating her look.

Maximum color, maximum attitude for everyday wear

Lipstick lovers, makeup enthusiasts, and anyone who gets a boost from swiping their favorite lipstick will adore the newest from Estée Lauder. Whether in matte or crème finish, the 34 Pure Color Lipstick shades let you turn heads with striking hues that radiate vibrance and confidence.

The captivating color and creamy finish are made possible by a Moisture Lock Complex that’s formulated from naturally-derived, skin-caring ingredients. Conditioning and nourishing lips are a potent combination of Red Raspberry Seed Oil, Meadowfoam Seed Oil, and Apricot Seed Oil. Meanwhile, maintaining moisture and plumping lips over time is the marine plant Salicornia Herbacea.

Estée Lauder lipsticks

Photo: Estée Lauder

Pure Color Lipstick also ensures long-wearing performance with a formula that stays put, retains color, and resists creasing, feathering, and flaking for up to 10 hours. It works hand in hand with the Moisture Lock Complex to keep moisture and prevent dryness even through hours of wear, making it ideal for both special occasions and everyday wear.

Rounding it all out with a nice touch of luxe is the beautiful packaging. Pure Color Lipstick features a new fluted lipstick bullet – an homage to the original Estée Lauder lipsticks from the 1960s, and originally inspired by the grand columns of Mrs. Estée Lauder’s Palm Beach home. On the outside, the elegant golden case features the signature Estée Lauder weighted, pillowed square silhouette and the iconic metallic close cap that clicks perfectly into place.

Estée Lauder Pure Color Lipstick retails for P1,950 and is available at all Estée Lauder counters nationwide and online at the Official Lazada Flagship Store