Love, Bonito, a popular clothing brand for women in Southeast Asia, is opening its third and biggest store in the Philippines at TriNoma Mall in Quezon City. The store opens for a quiet first day today, July 16, 2026, before its official grand opening tomorrow, July 17.
This is a big step for the brand, which also plans to open its first store in Cebu soon.
The new TriNoma store is almost 3,000 square feet. It is made for customers to shop slowly and have fun. It has special fashion corners to help shoppers find outfit ideas and cozy seating areas where friends can sit and talk about the clothes they want to buy.
Dione Song, the head of Love, Bonito, explained that malls in the Philippines are places where families and friends love to spend time together. She said they designed the TriNoma store to be a friendly space where people can slow down, look around, and enjoy being together. After opening stores in Greenbelt and Power Plant Mall, she is excited to bring the brand closer to people living in Quezon City.
On July 17, shoppers at the new store can buy new clothes before anyone else. These new items include easy, one-piece outfits made of soft fabric and linen, as well as fun clothes with red chili prints.
To celebrate the opening from July 17 to July 19, the store is giving away special treats. Anyone who shops during these days will get a 15% discount coupon for their next purchase. Gold members who spend at least PHP 6,500 will get a free small perfume made with the brand Guava Smells.
Also, the first 200 shoppers will get a free drink from H Proper Coffee Roasters. Customers who buy anything can also use a fun photo booth or try a toy machine to win small gifts.
