On July 10, ASICS launched the NOVABLAST™ 6 shoe nationwide in the Philippines, the next evolution of its much-loved running franchise, celebrated for its lightweight construction, responsive cushioning and energized ride.
Photo: ASICS
This latest model introduces key updates to enhance bounce, comfort and overall ride efficiency, building on the success of the NOVABLAST™ series as a go-to daily trainer for runners.
The newest evolution in the NOVABLAST™ series continues to build on the line’s signature combination of energy, cushioning and a dynamic aesthetic. For the first time, the forefoot trampoline pod is powered by FF TURBO™ SQUARED foam. Previously featured in the MEGABLAST™ and SONICBLAST™ series, this technology now makes its NOVABLAST™ debut, delivering enhanced energy return and a more responsive, spring-like sensation. Working alongside this, FF BLAST™ MAX cushioning adds softness and comfort underfoot, creating a more balanced and enjoyable ride. Together, these foam technologies deliver a responsive, fun, and highly energized experience for a wide range of runners.
Setting the pace in its category, the NOVABLAST™ 6 shoe introduces additional updates across the upper and outsole in line with the ASICS Design Philosophy, designed to further enhance comfort and performance. ASICSGRIP™ rubber in the forefoot delivers enhanced traction and a more efficient toe-off, working in harmony with the midsole construction to amplify the shoe’s trampoline-inspired bounce. The engineered mesh upper has also been refined to improve breathability and provide a more adaptive, comfortable fit for everyday training.
Several shoe trial sessions were conducted across Metro Manila, giving runners the opportunity to experience the highly anticipated NOVABLAST™ 6 firsthand.
Photo: ASICS
These sessions were integrated into key activations, including the Galaxy Manila Marathon 2026 and ASICS Running Club sessions in partnership with Bungalow Café, COROS, WeKenRun, and St. Luke’s. The activities highlighted the shoe’s key features, performance benefits, and enhanced running experience.
Additionally, several celebrities & KOL showcased the NOVABLAST™ 6 ahead of its July 10 release date. Led by Kaori Oinuma, Gab Lagman, and Gazini Ganados, the KOLs put the shoe to the test, hailing it as a significant upgrade to one of ASICS’ best daily trainers.
The NOVABLAST™ 6 shoe launched nationwide on July 10, 2026, and is now available in-store and online for ₱9,490.
AVAILABLE AT:
- ASICS ABREEZA
- ASICS ALABANG TOWN CENTER
- ASICS FAIRVIEW
- ASICS FESTIVAL MALL
- ASICS GLORIETTA
- ASICS J MALL
- ASICS MANILA BAY
- ASICS MEGAMALL
- ASICS MOA
- ASICS NORTH EDSA
- ASICS PODIUM
- ASICS TRINOMA
- ASICS TWO PARKADE
To find out more, please visit https://www.asics.com/ph/en-ph/
