Design For Tomorrow has recently played a pivotal role in re-brandingย Mendrez Shoes & Bags, which is in the process launching new pop-up stores throughout the Philippines.ย
Design For Tomorrow collaborated with Mendrez to refresh its overall branding, leading to a new look for the iconic Philippine shoe brand after six decades. From the new emblematic M logo to its use of earthier color tones, the revitalized Mendrez brand is a premium reimagining for theย contemporary age. In an age of relentless trend-following, Mendrez has evolved into a beacon ofย timeless, classic Filipino elegance that transcends generations – coined as Generation Anywear.ย Anchored on the idea of The Filipino Touch, the revitalized Mendrez is poised to become aย modern, heritage brand -rooted in the past, yet ready for the future.
To round it all together, the brand partnered with up-and-coming interior design studio SIGLOย Interior Design Studio for Mendrezโs biophilic retail design. Select stores will feature a cafeย component -inviting shoppers to experience Mendrez community values first-hand. The firstย store of its kind opened in SM City Cebu earlier this year. You can see some of their designs here.
“We are thrilled to express our gratitude to Design For Tomorrow for their exceptional work inย rebranding Mendrez. From the initial consultation to the final implementation, the team atย Design For Tomorrow demonstrated a profound understanding of our brand’s essence andย values,” says Liza and Alia San Diego, Mendrezโs President and General Manager, respectively.ย “Their creativity and attention to detail were evident in every aspect of the rebranding process.ย They seamlessly blended modern aesthetics with the timeless charm of Mendrez, resulting in aย fresh and captivating identity. We are genuinely grateful for their expertise, dedication, and theย passion they brought to this project. Design For Tomorrow has undoubtedly played a pivotal roleย in shaping the next chapter of Mendrez.”ย
This is only one of Design For Tomorrowโs branding and design work for homegrown brands. Theย creative consultancy is also behind the branding of two local start-ups in Cocopan, aย neighborhood bakery, and Reseta, a community pharmacy which has just opened in Malolos,ย Bulacan. Elsewhere, the newly Singapore-registered company has made a global impact in citiesย such as Tokyo, Munich, Vienna, Bangkok, Hong Kong, Melbourne, and Pretoria.ย ย
For the past thirteen years, Design For Tomorrowโs signature style has been marked by timelessย sophistication and branding co-crafted in collaboration with their clients. Moving forward, theย collective continues to work with projects underpinning by their philosophy of Visionย Articulationยฎ. Design For Tomorrow has established prominence in Placemaking, or the delicateย art of crafting spaces into living narratives. Recently completed luxury property developmentย projects include Eluria (Arthaland), The Observatory (FNG / Federal Land + Nomura Realย Estate) and Velaris Residences (RHK / Robinsons Land + Hong Kong Land).ย ย
Design For Tomorrowโs sibling is Spruce Gallery, an independent magazine store and art galleryย in Ortigas that recently celebrated its opening salvo this past March. Both companies act asย creative outlets for its shared team on their mutual quest for expression.ย ย
To learn all about our rebranding effort, you can read the full Mendrez case study on our websiteย here. You can access relevant files here.ย ย
Design For Tomorrow is always on the lookout for potential partners and projects. You canย express your interest at designfortomorrow.co or via email at nb@designfortomorrow.co.