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LOOK: Design For Tomorrow Revamps Mendrez

Design For Tomorrow has recently played a pivotal role in re-branding  Mendrez Shoes & Bags, which is in the process launching new pop-up stores throughout the Philippines. 

Design For Tomorrow collaborated with Mendrez to refresh its overall branding, leading to a new look for the iconic Philippine shoe brand after six decades. From the new emblematic M logo to its use of earthier color tones, the revitalized Mendrez brand is a premium reimagining for the  contemporary age. In an age of relentless trend-following, Mendrez has evolved into a beacon of  timeless, classic Filipino elegance that transcends generations – coined as Generation Anywear.  Anchored on the idea of The Filipino Touch, the revitalized Mendrez is poised to become a  modern, heritage brand -rooted in the past, yet ready for the future.

Mendrez rebrand

To round it all together, the brand partnered with up-and-coming interior design studio SIGLO  Interior Design Studio for Mendrez’s biophilic retail design. Select stores will feature a cafe  component -inviting shoppers to experience Mendrez community values first-hand. The first  store of its kind opened in SM City Cebu earlier this year. You can see some of their designs here.

“We are thrilled to express our gratitude to Design For Tomorrow for their exceptional work in  rebranding Mendrez. From the initial consultation to the final implementation, the team at  Design For Tomorrow demonstrated a profound understanding of our brand’s essence and  values,says Liza and Alia San Diego, Mendrez’s President and General Manager, respectively. Their creativity and attention to detail were evident in every aspect of the rebranding process.  They seamlessly blended modern aesthetics with the timeless charm of Mendrez, resulting in a  fresh and captivating identity. We are genuinely grateful for their expertise, dedication, and the passion they brought to this project. Design For Tomorrow has undoubtedly played a pivotal role  in shaping the next chapter of Mendrez.” 

Mendrez rebrand

This is only one of Design For Tomorrow’s branding and design work for homegrown brands. The  creative consultancy is also behind the branding of two local start-ups in Cocopan, a  neighborhood bakery, and Reseta, a community pharmacy which has just opened in Malolos,  Bulacan. Elsewhere, the newly Singapore-registered company has made a global impact in cities  such as Tokyo, Munich, Vienna, Bangkok, Hong Kong, Melbourne, and Pretoria.  

For the past thirteen years, Design For Tomorrow’s signature style has been marked by timeless  sophistication and branding co-crafted in collaboration with their clients. Moving forward, the  collective continues to work with projects underpinning by their philosophy of Vision  Articulation®. Design For Tomorrow has established prominence in Placemaking, or the delicate  art of crafting spaces into living narratives. Recently completed luxury property development  projects include Eluria (Arthaland), The Observatory (FNG / Federal Land + Nomura Real  Estate) and Velaris Residences (RHK / Robinsons Land + Hong Kong Land).  

Mendrez rebrand

Design For Tomorrow’s sibling is Spruce Gallery, an independent magazine store and art gallery  in Ortigas that recently celebrated its opening salvo this past March. Both companies act as  creative outlets for its shared team on their mutual quest for expression.  

To learn all about our rebranding effort, you can read the full Mendrez case study on our website  here. You can access relevant files here.  

Design For Tomorrow is always on the lookout for potential partners and projects. You can  express your interest at designfortomorrow.co or via email at nb@designfortomorrow.co.