Finding skincare products that consistently deliver visible results often leads beauty enthusiasts straight to Japanese innovation. Known worldwide for meticulous science and precision, Japanese formulations have earned a reputation for reliability. Right here in the Philippines, local beauty lovers have enjoyed direct access to these advanced standards through Target Pro by Watsons, a brand that quietly built a loyal following over the last decade.
Target Pro by Watsons celebrated its tenth anniversary at the SM Makati Main Atrium, highlighting a decade of bringing Japanese dermatology-targeted solutions to Filipino homes. Watsons Senior Brand Manager Katrine Salvador noted during the celebration that the brand continuously adapts to the changing wellness needs of the local market. The interactive pop-up space allowed visitors to experience the brand’s straightforward, solution-based approach to personal care.
The anniversary program featured insights from beauty experts, including Dr. Vada So and Watsons Brand Manager Mary Adriane Aguado, who discussed the science behind the products. Attendees explored classic bestsellers designed for various skin concerns, such as the Vitamin C Serum, Whitening Serum, Luminous Sun Milk, Age Defense Eye Cream, Airy Spray, Body Moisturizing Cream, Dark Spot Corrector, and Whitening Lotion.
Expanding beyond skin care, the brand introduced its newest line, FEMTechLab. This hair care collection applies Japanese formulation expertise to address hair loss linked to stress, hormonal shifts, and postpartum changes. The new range includes the Anti-Hair Fall Root Balance Scalp Serum, Anti-Hair Fall Root Renew Scalp Serum, Anti-Hair Fall & Clarifying Shampoo, and Anti-Hair Breakage & Shining Conditioner.
To celebrate ten years of partnership with Filipino consumers, Target Pro by Watsons is hosting an e-raffle promotion running until September 30, 2026. Registered members of Watsons Club and SMAC receive entries with a minimum purchase, giving shoppers a chance to win various rewards, including a trip to Japan.
As skin and hair needs change, the brand remains focused on delivering reliable Japanese personal care innovations to local shelves. Target Pro by Watsons is available at selected Watsons branches and all SM Beauty stores nationwide.
