Once again, Boracay has made it to Big 7 Travel’s 50 Most Instagrammable Places in the World this year! “The Philippines cannot be left off this list,” the global travel website said.
From second place last year, the resort island is now in the 39th spot. The 2023 list is based on their study of the number of hashtags/views per destination on two major social media platforms. And apparently, the famous tourist destination in the Philippines reportedly garnered 3,125,339 hashtags on Instagram and 801,400,000 on TikTok. That’s 804,525,339 in total!
The famous white sand beaches of Puka Beach in Boracay. Photo courtesy of Erwin Lim for the Department of Tourism
An earlier report even stated that Boracay had a total of 1.75 million local and foreign tourists in 2022, generating an income of Php 32.2 billion, according to the regional Department of Tourism.
It is followed by London, England; Paris, France; Istanbul, Turkey; and New York, USA respectively. View the full list here.
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