Dictionary.com reveals “demure” as the word of the year for 2024.
Photo: Jools Lebron and Andrea Brillantes/TikTok
According to Dictionary.com, the word “demure” saw a 1,200% increase in usage after TikTok content creator Jools Lebron popularized the word in social media in early August.
@joolieannie #fyp #demure ♬ original sound – Jools Lebron
On their website, demure is defined as an adjective meaning “characterized by shyness and modesty; reserved” and “affectedly or coyly decorous, sober.” In a more modern sense, the word demure can describe someone with a refined and sophisticated appearance or behavior in a particular setting, such as at work or a social gathering.
Following the announcement, the TikTok content creator shared a reaction video of herself discovering the news.
@joolieannie #duet with @Mara #greenscreen #fyp #demure #verydemure ♬ original sound – Mara
Their online website also featured a list of popular slangs, including “nepo baby,” “cheugy,” “clout,” “it’s lit,” and “goblin mode,” among others.
Of course, Filipino celebrities didn’t miss out on the viral TikTok trends! Celebrity friends Andrea Brillantes, Bea Borres, and Danica Ontengco hopped on the trend during content creator Mona Alawi’s birthday celebration.
@blythe A very demure 🤍 very cutesy 🎀 very mindful ✨ birthday dinner for our very cutesy, demure & mindful Mona 🤍✨ @mona alawi @Bea B @Danica O. @Yskaela Fujimoto @Sophia Margarette To @blue @Warda ♬ original sound – Jools Lebron
“A very demure, very cutesy, very mindful birthday dinner for our very cutesy, demure & mindful Mona,” Andrea captioned her post.
Drew Arellano also used the viral TikTok sound when he featured Miss Universe Philippines 2021 Beatrice Luigi Gomez in his travel documentary show “Biyahe ni Drew.”
@biyahenidrew Very mindful, very demure, very cutesy Miss Universe Philippines 2021 Beatrice Luigi Gomez in Cebu 💅🏻🤩 #BiyaheNiDrew ♬ original sound – Biyahe ni Drew
Previously, Cambridge Dictionary and Collins Dictionary announced its Word of the Year with “manifest” and “brat,” respectively.
What are your “very mindful, very demure, very cutesy” moments this year? Share it with us!
ALSO READ: Collins Dictionary Names Word of The Year for 2024
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