Every year, Ginebra launches the face (and body) for their iconic Calendars. This 2023, actress, host, performer and entrepreneur Yassi Pressman is named Ginebra’s Calendar Girl 2023.
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Yassi Pressman truly embodies a Ginebra girl with her gorgeous physique, beautiful personality, and of course her sexy mind. She is an addition to the star-studded Ginebra girls like Pia Wurtzbach, Sanya Lopez and Chie Filomeno just to name a few.
Yassi was surprised and honored when she got a call that she was chosen to be the newest member of the GSMI family. “Being a part of such a great legacy is something that is going to be a milestone in my life,” says Yassi. “It’s really something special to be part of a company that serves world-class quality products, and it means a lot to me that they chose me to be a part of the brand,” she continued.
It was the first time again, after two years, that the event was held face-to-face. “We are excited to finally hold our Ginebra San Miguel 2023 Calendar Girl launch live again! For us, this launch also signals the atmosphere for next year. The pandemic has affected many Filipinos, but now is the time to recover—armed with Bagong Tapang, to dream and hope again, and to spread that positivity to others,” says Marketing Manager Ron Molina.
With the theme “Queen of the Barangay,” the calendar features Yassi as a modern Filipina that is able to adjust to the new normal with positivity and productivity through her “matapang,” “ganado,” and “never-say-die” attitude.
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Yassi also shared on Instagram some photos with the caption “Proud to be your Ginebra San Miguel Calendar Girl 2023 ✨”.
Yassi prepared herself physically and mentally to be the best representation of what an ideal Ginebra calendar girl should be. She admits that prior to her selection, she was always trying to keep herself fit. “Of course, there were times that I also had to give in to my cravings, but at the end of the day, I knew my priority was to be stronger, healthier, and happier.”
Preparing for the calendar shoot, Yassi pushed herself to do weight training, boxing, and having a healthy diet. “My fitness journey helped me become a better version of myself.” As for her mental preparation, she just kept in mind Ginebra’s taglines like “Ganado sa Buhay,” and “Never-Say-Die.”
With Yassi’s positivity and optimism in life, her personality shined through the six layouts of the Ginebra San Miguel 2023 calendar. The photo shoot was also done on location after two years, reflecting the relaxed and open atmosphere we anticipate in the coming year.
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In the photos she shared on her Instagram, Yassi is seen wearing a white crop tank top, bikini bottoms, and a straw hat posing with GSM Blue light gin and a basket of calamansi. A very fresh layout for a young and fun new calendar girl.
It was the first time again, after two years, that the event was held face-to-face. “We are excited to finally hold our Ginebra San Miguel 2023 Calendar Girl launch live again! For us, this launch also signals the atmosphere for next year. The pandemic has affected many Filipinos, but now is the time to recover—armed with Bagong Tapang, to dream and hope again, and to spread that positivity to others,” says Marketing Manager Ron Molina.
With the theme “Queen of the Barangay,” the calendar features Yassi as a modern Filipina that is able to adjust to the new normal with positivity and productivity through her “matapang,” “ganado,” and “never-say-die” attitude.
The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), and Chie Filomeno (2022).
