A mother’s nurturing love leaves a lasting impact on her children’s lives. From teaching them their first lessons at home to instilling values that help shape their attitude and personality to providing unending support and encouragement, the heroes of today have learned how to draw their character from the example of their mothers.
This May, Jollibee and McCann World Group Philippines pay tribute to strong and brave mothers as they release a touching Kwentong Jollibee Mother’s Day special that shows how a mother’s earnest parenting can determine how far a child can go in life.
Inspired by true stories, the special Mother’s Day tribute presents the realities in the lives of frontliners who are helping fight the COVID-19 pandemic. It follows the stories of frontliners and volunteers who, even in these trying times, continue to fulfill a higher purpose by carrying out their duties to those they serve. Despite their own circumstances, they set their hearts on bringing joy to people with a love that’s deeply anchored on the nurturing care they received from their moms.
“Our frontliners go out every day, braving different challenges that help flatten the curve and provide aid to those in need. As a brand that is one with the nation in recognizing our frontliners, our Mother’s Day tribute pays homage to their dear mothers — the first person who molded them to be the kind-hearted and noble people they are today,” explains Francis Flores, Jollibee Global Brand CMO, JFC Philippines Country Business Group and concurrent PH Marketing Head.
Through the guidance and example that mothers have set, many COVID-19 frontliners are able to fulfill their duties not only in their respective families, but also in the communities they lend a hand to. The material brings to light a powerful truth about how a mother’s love can enkindle a hero out in all of us.
Watch the special Mother’s Day tribute here:
What is your special message to your mother today?
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