When it comes to exploring different career paths, nobody does it better than Barbie. A quick Google search will tell you that she has held over 130 careers in the span of more than 5 illustrious decades. She has been an astronaut, a surgeon, a veterinarian, an athlete, a pop star, and even a presidential candidate at least 5 times.
To think, that doesn’t yet include the hundreds of other jobs and identities that millions of creative young girls around the world have imagined and assigned to her in the comfort of their playrooms throughout the years!
(RELATED: LOOK: Barbie is Now a Game Developer)
This 2016, however, the tables have been turned and the spotlight is now focused on every young girl and their limitless potential with Barbie’s You Can Be Anything campaign – a campaign that I really wish was around during my Barbie-playing days.
The You Can Be Anything Campaign challenges the limits of the imagination of young girls to empower them to pursue and live out their dreams, whatever they may be. It also hopes that adults will encourage the little ladies on their journeys. Watch this super adorable video showcasing exactly that:
To further extend this message, Richprime Global Inc., the exclusive distributor of Barbie and other Mattel toys like Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Ever After High, BOOMco., Matchbox and Mattel Games in the country, in partnership with The SM Store and Toy Kingdom, set up the You Can Be Anything Day at the SM Mall of Asia Atrium. Meant as a gateway to the imagination, the venue was filled with multiple interactive booths featuring a range of professions young girls could freely try out.
In a span of a day, little ladies participated in different activities, such as creating scrumptious sweet treats at the Doll-icious Bakeshop, where they could design their own cupcakes or cookies with various frostings and toppings available; and working on their next artistic masterpiece at the Barbie Artsy Studio.
More outgoing and expressive girls could even be a news anchor doing a primetime spiel at the B-TV News Room with a copy of their news spiel record as a memento, while the more kikay (but still equally brilliant) bunch dropped by the Barbie Pink Salon and Fashion Closet to get an exclusive beauty blowout and a quick style make-over.
“We’re looking at this event as a jump-off point to young Filipina girls,” explains Ms. Liza Yao, Managing Director of Richprime Global, Inc. “We want to inspire, and have them see that they can be anything they set their mind to and further beyond that, just like Barbie.”
We hope you can encourage your little girls (and boys) to be anything they want to be, as well! <3