Mattel is on a roll. After releasing a new line of Barbie dolls with different body types and skin tones, Mattel has just released a new Barbie… and she is a game developer.
Unlike the ultra-feminine Barbie dolls we’re familiar with, this one sports a shirt (with a Ctrl Alt Barbie design), a jacket, and jeans. She even has red hair.
And the best part? She’s typing actual code on her tiny laptop.
Proffitt told The Huffington Post: “I really know that girls need an icon that shows that they can be a part of the [tech] space and Barbie does that. She has power to tell girls they can be makers and builders.”
Game developer is the doll’s Career of the Year. Previously, she was a fashion designer, movie director, entrepreneur, and Mars explorer. As a game developer, she does storytelling, art and graphic design, audio design, and computer programming.
Accessories include a laptop with stickers, a tablet, and a headset.
Last October, Mattel released a commercial for Barbie, with the message “you can be anything,” including a neuroscience professor, a football coach, a businesswoman, a museum tour guide, and a veterinarian.
Game developer Barbie costs $12.99 (roughly P558.57) and is reportedly sold out on the Mattel website.
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