What happens when two creative minds collaborate? The outcome is always exceptional! Introducing the TUMI | McLaren 60th Anniversary Collection: a collaboration between two creative powerhouses to celebrate McLaren’s six decades of excellence in the world of luxury supercars and elite motorsports. Unveiled in the final installment of TUMI’s Spring 2023 campaign, titled “Unpack Tomorrow,” the collection features limited-edition styles in McLaren’s iconic papaya colorway.
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McLaren Formula 1 driver Lando Norris, a returning TUMI Crew member, endorsed it. With a shared commitment to cutting-edge technology, innovation, and design excellence, TUMI and McLaren have created a range of luggage, bags, and accessories embody their shared values of performance, luxury, and functionality.
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Designed for pioneers, travellers, and adventurers on the go, the TUMI | McLaren 60th Anniversary Collection includes standout pieces such as the Velocity Backpack, Aero International Expandable 4-Wheeled Carry-On, and Torque Sling, as showcased in Lando Norris’ “Unpack Tomorrow” campaign images. The collection is now available for purchase in TUMI stores worldwide and on TUMI.com, starting from April 13th.
Goran Ozbolt, Chief Designer of McLaren Automotive, expressed excitement about the collaboration, stating, “Together with TUMI, we wanted to build on the success of our core and carbon fiber collections with a bespoke capsule edit to celebrate sixty years of McLaren. This edition of luxury travel pieces also celebrates our founder Bruce McLaren’s passion for looking to the future, pushing the boundaries, and matching effortless functionality with a modern design language that reflects the ethos of both companies.”
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Lando Norris’ campaign video for TUMI’s “Unpack Tomorrow” features him traveling in a McLaren Artura supercar, showcasing the performance and functionality of his TUMI bag. The campaign also reintroduces best-selling pieces from TUMI’s core TUMI | McLaren collection, which has been relaunched for the special anniversary, further emphasizing the ongoing partnership between the two brands.
In addition to the 60th Anniversary Collection, TUMI will amplify its partnership with McLaren through a global content series at key Grand Prix races, featuring community engagement tactics, influencer talent, and exclusive giveaway prizes.
TUMI and McLaren’s collaboration brings together two iconic brands known for their commitment to world-class luxury products, cutting-edge technology, and design excellence. The limited-edition TUMI | McLaren 60th Anniversary Collection celebrates McLaren’s six decades of success in elite motorsports and luxury supercars, featuring signature papaya colorway and modern, lightweight materials. This commemorative collection offers a range of stylish and functional pieces designed for pioneers, travelers, and adventurers on the go. Available now in TUMI stores worldwide and on TUMI.com.
TUMI has been a leading brand in creating world-class business, travel, and performance luxury essentials that elevate and simplify life on the move since 1975. Blending flawless functionality with a spirit of ingenuity, TUMI is a lifelong partner to movers and makers in pursuit of their passions. To learn more about TUMI, visit TUMI.com.
