The Spring/Summer 2025 campaign for adidas Originals, titled “The Original,” takes a compelling visual direction under the lens of celebrated director Thibaut Grevet. Moving beyond a celebration of its cultural legacy, the campaign, built on the powerful idea that revolutionary change begins with a single individual, is brought to life through Grevet’s distinctive artistic vision.
Known for his work that seamlessly blends the worlds of sport, music, and fashion – he takes on this project that mirrors the iconic status of adidas Originals. The campaign centers on three key silhouettes – the Superstar II, the Handball Spezial, and the Samba OG – each representing a starting point for countless individuals across cultures.
Grevet’s signature style is evident in the evocative film, which captures the very essence of originality. The energy of the crowd serves as a backdrop, allowing each “Original” to stand out within their unique space.
Adding another layer of depth to Grevet’s narrative is the carefully chosen soundtrack: “Only You (And You Alone)” by The Platters.
This film, directed by Thibaut Grevet, serves as the launchpad for “The Original” campaign, underscoring the core message: it takes just one to spark a movement. Before the many, there is always The Original, a concept powerfully visualized through Grevet’s creative direction.
