Highlands Gold continues to raise the standard for premium pantry staples with its latest campaign, featuring a partnership with three of the most influential figures in the Filipino food scene today—Chef Francis Tolentino, Chef JP Anglo, and Chef Amanda Hao. Together, they demonstrate how high-quality ingredients can transform comfort food into truly special dining experiences at home.
Photo: When In Manila
The new campaign highlights how these Michelin-recognized chefs use the premium quality of Highlands Gold, made with Angus beef, to elevate familiar comfort dishes into refined and indulgent creations. By bridging the gap between accessible home dining and elevated culinary excellence, Highlands Gold shows that premium quality can be enjoyed at any meal of the day.
Photo: CDO Highlands
Chef Francis Tolentino, the visionary behind the Michelin-selected restaurant Taupe, brings his expertise in contemporary cuisine to the brand. Joining him is Chef JP Anglo of Sarsa, a Michelin Bib Gourmand awardee celebrated for his mastery of Filipino flavors. Rounding out the trio is Chef Amanda Hao of Seva, a Michelin-selected restaurant, known for her innovative approach to New American dishes.
Every meal becomes more special with Highlands Gold. Offering a curated selection that includes Highlands Gold Corned Beef (available in Original and Chili Garlic), Highlands Gold Beef Franks, and Highlands Gold Beef Patties, the brand’s commitment to quality ensures that every product is made with Angus beef—resulting in a delicious, beefy, and juicy favorite that’s versatile for any time of day.
Bernice Ilacad-Jalgalado, vice president for marketing at CDO Foodsphere, shared the brand’s vision for the collaboration:
“When the country’s esteemed chefs choose Highlands Gold for their own dishes, it speaks volumes about the quality we’ve achieved. This partnership is a natural fit, as it showcases a product that is refined enough for a chef’s creation, yet remains a comforting favorite that Filipino families can enjoy at home. With Highlands Gold, we want to bring premium taste to everyday meals—an accessible indulgence that allows more Filipinos to experience quality without compromise.”
This campaign invites everyone to experience a more indulgent take on their favorite comfort food. Highlands Gold remains dedicated to bringing the “Angus beef difference” to every Filipino table, ensuring that each serving is filled with premium flavor and care.
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