The Phenomenon that is ‘Be Careful With My Heart’


When in Manila, noontime viewing has never been the same since ‘Sir Chief” (Richard Yap) and ‘Maya’ (Jodie Sta. Maria) of  ‘Be Careful with My Heart’ hit our TV screens and swoon us over their charming chemistry! They have truly revolutionized our TV viewing experience. This cute love story of a housekeeper who’s been crushing over his boss has dominated the hearts of the many and exploded into an unprecedented massive phenomenon!



photos by MJ de Leon and Jerwhin Hernandez


During the show’s recent presscon in ABS-CBN, Jodie Sta. Maria and Richard Yap have expressed how overwhelming the support is that’s been pouring in for the show. “Nakakatuwa na maraming naiinspire. At naiinsipire din kami na bigyan sila ng mas maraming kilig moments tuwing umaga,” Jodie commented. “Overwhelmed kami sa support. It makes us happy to see them happy. It gives us a better reason to do a better show,” Richard added.






The two lead stars never expected that the show will received such an astounding support and recognition. The daytime teleserye enjoyed high TV ratings nationwide that are comparable to primetime shows. Its soundtrack scored a gold status. Also, the show has become a daily hot topic on social networking sites like Twitter and Facebook. The show is the most viewed program as well on the video-on-demand site iWantTV with more than 25 million page views. It also gained 3.2 million page views as of January 2013 in the ‘The Filipino Channel” (TFC). It was also listed as one of the finalists in the prestigious New York Festivals.