New balance is bringing back a piece of its history with the re-release of the NB 1000. This sneaker is a timeless classicthat first appeared in 1999 and has now been reimagined in 2025. It takes the shoe’s original focus on speed and updates it with a new, sharper look for today.
The design is meant to feel like it moves across time, linking the past to the future, but it is engineered for right now.
The launch campaign, titled “1000: Speed of light,” captures the shoe’s updated style. The visuals are high-gloss and high-impact, using light and motion to create a sense of extreme speed.
The photography combines studio precision with street propulsion. Expect to see images featuring light trails and chrome tones, highlighting a style designed to stand out. The message is clear: The nb 1000 isn’t just fast. It moves at the speed of light.
The collection is composed of two shoes: M1000flb for male and m1000flp for female.
The collection also includes matching apparel, with the female line featuring essential lifestyle pieces sport essentials fleece jogger, sport essentials fleece hoodie, black cargo pant and active slouchy crew socks.
