Ahead of opening its first local plant in March 2025, Thai fiber cement manufacturer SHERA bolsters its presence in the local construction industry by bringing more of its fiber cement products to the Philippines. SHERA takes pride in introducing its FYBERTEC Technology used to develop the SHERA BOARD PRO – the latest addition to its roster of world-class products available in the market.
Shera Board Pro Event Exhibit
SHERA currently boasts the biggest capacity in terms of fiber cement products in the country with more than 40% share in the market. This bold move to boost its product portfolio and introduce the FYBERTEC innovation in the country positions SHERA as a total building solution for fiber cement needs in the Philippines while addressing the bottlenecks in the local construction industry.
“This 2025, we look forward to further increasing our local market share from 40% and we believe that introducing our new fiber cement products to the Philippines will realize this vision,” said SHERA Philippines Country Head Thunnop Jumpasri. “We look forward to becoming leaders in the fiber cement sector by showing Filipinos that with our products, it is possible to build homes with durable, reliable, sustainable, and aesthetic materials.”
SHERA’s world-class engineering guarantees Filipinos durable and reliable fiber cement products
As it ramps up its presence in the Philippine market, SHERA is positioning itself as a true fiber cement sector leader. The brand uses advanced tech to fortify its fiber cement products, creating construction materials suitable for Filipino homeowners and entrepreneurs.
SHERA BOARD PRO, the latest addition to the company’s top-line products boasts SHERA’s FYBERTEC technology
Engineered with the world’s first and only patented FYBERTEC Technology awarded to the company, SHERA BOARD PRO represents a leap forward in construction materials, reshaping the fiber cement board industry in the Philippines. The FYBERTEC innovation blends fiber firmly together lessening pores and air gaps. With this technology, fibers become stronger resulting in a strengthened framework. The innovation exalts the board’s toughness, flexibility, and smoothness, ensuring easier installation and reducing paint costs by up to 20%. In turn, the SHERA BOARD PRO becomes extremely resistant to the elements, including unpredictable weather, water, fire, and termites – which are variables that continue to be a persistent concern for the Filipino community.
The official launch of SHERA BOARD PRO in the local market reinforces SHERA’s commitment to providing cutting-edge building solutions that are durable, sustainable, and adaptable to the archipelago’s ever-changing construction needs.
Apart from the SHERA BOARD PRO, the company also introduced the SHERA GYPSUM STANDARD BOARD, a lightweight and easy-to-install board for ceiling and drywall applications; the SHERA GYPSUM MOISTURE RESISTANT BOARD, which boasts a water absorption rate of less than 10%, making it perfect for kitchens and bathrooms; and the Stone Plastic Composite (SPC) Flooring Interior Floor, versatile flooring material. Designed to resist water, prevent moisture, and inhibit bacteria, it ensures healthier and safer spaces. Plus, it is free of formaldehyde and harmful chemicals, reflecting SHERA’s commitment to sustainability and safety. All these new products from SHERA not only boast durability and flexibility but also accelerate the construction process, helping save both time and overall costs.
SHERA’s local presence boosts accessibility to eco-friendly construction materials
Green building adoption in the Philippines significantly increased driven by the demand for more sustainable spaces and as mandated by the government. To align with global sustainability trends, developers are utilizing eco-friendly materials and energy-efficient designs to comply with regulatory standards and cater to consumer preferences.
SHERA’s SPC Flooring boasts a durable surface that is environmentally friendly and developed using high-technology
As the first and lone manufacturer of fiber cement materials in the country, SHERA takes pride in contributing to the continuous growth of environmentally conscious construction projects in the Philippines. SHERA’s fiber cement innovation is an eco-friendly alternative to many conventional building materials due to its longevity, durability, and low environmental impact during production.
Gearing to help boost the country’s economy, the facility in Mabalacat, Pampanga will begin commercial operations in March 2025 and is projected to deliver up to 200,000 tons of fiber cement per year boasting AI and IoT-powered production processes. This highlights SHERA’s determination to decrease import dependency and export to Taiwan, South Korea, some parts of North Asia, and Oceania countries.
To learn more about SHERA and its services, visit its website at www.shera.com.
