In case you didn’t know, breast cancer is so common in the Philippines that 1 in every 13 Filipinas suffer from it in their lifetime. In fact, the Philippines now ranks 9th in the highest incident rates of breast cancer. Well, October is Breast Cancer Awareness Month and while various people and companies have started campaigns to help spread awareness all over the world, one campaign that I particularly love is the Sewing Cup, Sewing Heart campaign of Thai trusted lingerie brand Sabina.
The main goal of Sabina’s campaign is quite simple. Instead of donating money, people participate by willingly doing something that can help breast cancer survivors: sewing bra cups that will help them go back to their normal life after a mastectomy. Aside from that, they hope to warn women that breast cancer is likely to occur in women of any age, even girls as young as three years old.
I was lucky enough to be able to be part of the campaign here in Manila and I had a blast sewing bra cups for those in need (even though it was much harder than it looks!)
The cups that were sewn at the event were donated to the ICanServe Foundation for the use of breast cancer survivors and to help breast cancer support groups in various parts of the Philippines, including Baguio, Olongapo, Quezon, Pasig and Muntinlupa.
Inspired by how sewn cups can change the lives of breast cancer patients, Sabina has also launched its first Asian-made bra line that is specially made for breast cancer survivors: the Fill Up Bra collection. Let’s do our part and donate bras to help those in need.