Pinay & Proud: Celebrating the Uniqueness of the Filipina

When in Manila, Human Nature together with Beauty Bar launched the Pinay & Proud campaign last June 25, 2012 in Powerplant Mall, Rockwell—honoring the uniqueness of the Filipina woman and the virtues that distinguish her from the rest of the world.

 

Pinay & Proud: Celebrating the Uniqueness of the Filipina

 

Pinay & Proud: Celebrating the Uniqueness of the Filipina

 

Pinay & Proud: Celebrating the Uniqueness of the Filipina

 

Human Nature’s Pinay & Proud campaign is a tribute to the rareness and individuality of the Filipina woman—that she is nurturing, courageous, an inspiring role model, and is beautiful. She encourages others to reach their full potential, and bares the inner strength that allows her to go beyond selflessness and make sacrifices for her family and country. Through her stories, others can achieve great things as well—and she never fails to shine her light on everything and everyone around her.

 

Pinay & Proud: Celebrating the Uniqueness of the Filipina

 

Pinay & Proud: Celebrating the Uniqueness of the Filipina

 

Through the campaign, Human Nature recognizes and awards 15 phenomenal women who exemplify what it means to be a true Filipina. These women all come from different backgrounds, have different skills and gifts, yet one thing they all have in common are the virtues that make them who they are, and that they are immensely proud of their Filipina heritage.

 

The Social Artists

 

The Passionate Believers

 

The Nation Builders

 

Pinay & Proud: Celebrating the Uniqueness of the Filipina

 

From Social Artists, to Passionate Believers, to Nation Builders, some of these women include Maria Montelibano, Cheche Lazaro, and Eugene Domingo. Human Nature intends to continue reveling in the Filipina woman through the Pinay & Proud Exhibit, which will take place in partner mall establishments from June 26 to August 5, 2012.

 

With Eugene Domingo

 

When in Manila, visit the Pinay & Proud Exhibit happening in your favorite malls. May the campaign serve as a reminder to every Filipina that despite diversity in culture, religion or even dialect, she is special and unique. Gone are the days when she would shy away from her origins, for in this day and age she holds her head high with unspeakable joy, pride and dignity. She is Pinay, and she is Proud.

 

Pinay and Proud sisters, Giana and Gretchen. 🙂

Exhibit Dates:

 

Powerplant Mall, Rockwell – June 26 to 30, 2012

 

Trinoma Mall – July 2 to 8, 2012

 

Shangri-La Plaza Mall – July 9 to 15, 2012

 

Greenbelt 5 Mall – July 16 to 22, 2012

 

Eastwood Mall – July 23 to 29, 2012

 

Alabang Town Center – July 30 to August 5, 2012

 

 

 

Pinay & Proud Campaign

www.pinayandproud.com

 

Human Nature

www.humanheartnature.com

(02) 931-5787

 

Human Nature is the chief social enterprise brand for natural and organic personal care and beauty products that are 100% made in the Philippines and 100% free from harmful chemicals. Established in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature is driven by its central philosophy: Pro-Philippines, Pro-Poor and Pro-Environment.

Pinay & Proud: Celebrating the Uniqueness of the Filipina

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