Power Mac Center elevates its SM Aura branch into an Apple Premium Partner (APP) store, expanding how customers access the complete Apple experience in Bonifacio Global City.
Photo: Power Mac Center
First opened in April 2014, Power Mac Center SM Aura was redesigned to mirror the global brand’s premium aesthetic in both form and function, housing the retail space, training center, and service center on the same floor. The Apple Premium Partner designation is the highest tier for reseller stores worldwide.
“Power Mac Center’s role has always gone from merely making technology available to empowering customers to feel confident and capable in using it. Whether it’s discovering a cool feature their device had or finding a better way to integrate it into their routines, we help turn ownership into a more rewarding experience. The APP store distinction elevates that commitment in a more convenient and accessible space to explore, learn, and maximize technology,” said PMC Director for Marketing and Product Management Joey Alvarez.
Celebrate with exclusive deals
Photo: Power Mac Center
The store is on Level 2 and open Monday to Sunday, 10 AM to 10 PM. This milestone marks Power Mac Center’s 33rd store opening in 2026 alone. To celebrate, exclusive in-store promotions will be available for customers until September 27, 2026, only. Enjoy:
- Up to P36,000 off on select MacBook Pro models
- Up to P19,500 off on select iPad models
- Up to P13,000 off on select Apple Watch models
- Up to P11,000 off on select iPhone models
- Up to P2,000 off on select AirPods models
- Up to 20% off on select premium accessories
- Up to 25% off on select Apple accessories when purchased with an Apple device
The training side will start holding free in-store group demos every Friday through Sunday, helping customers discover features and capabilities that can enhance their everyday Apple experience. Topics include getting creative with iPad, exploring the camera features of the iPhone 17 series and iPhone Air, and navigating Apple devices, personalization, and continuity. Exclusive opening-day training covered Apple Pay Integration and 1Protect. Check the website for future schedules.
Customers looking to keep their devices in tip-top shape can also take advantage of service promotions, including up to 20% off the diagnostic fee (for iPhone, MacBook, AirPods, Apple accessories, and Beats products) and up to 10% off the software fee for Apple devices, including iPhone and MacBook. The offer is exclusive to Power Mac Center SM Aura APP customers and is valid only until September 25, 2026. Terms and conditions apply.
Stay flexible with bolttech
Photo: Power Mac Center
iPhone purchases are also eligible for additional insurance coverage against unexpected incidents. It is delivered via 1Protect, a device protection solution developed by bolttech in partnership with Power Mac Center and powered by AppleCare Services. Plans vary depending on benefits, including:
- One no-questions-asked device switch per year
- One-time device replacement throughout the duration of the service plan
- One-time device replacement if the device can no longer be repaired
- Unlimited repair requests for accidental and liquid damage throughout the duration of the service plan
- Worldwide Apple-authorized repair support using genuine Apple parts
- Free pick-up and delivery for eligible repairs within the Philippines
Customers can submit service requests through the 1Protect service portal. The offer is available for new iPhones purchased from Power Mac Center stores and enrolled within 60 days of purchase.
1 Infinite: Points, perks, and possibilities
Photo: Power Mac Center
Membership in Power Mac Center’s premium loyalty program opens doors to exciting possibilities in the tech world. From exclusive events to higher-tier discounts, you get more ways to enjoy the technology you love.
Every purchase at the new SM Aura APP store or online in the web store counts toward something you’ll enjoy. To join, download the 1 Infinite app from the App Store or Google Play, then sign up or log in with your registered email.
Redeem points for devices, accessories, select services and training courses, and other fees at a regular conversion rate of 1 point = P1, or up to P3 on special promotion days. Members also enjoy up to 50% discount on Apple training courses and other exclusive perks. Full mechanics may be found here.
Follow the official Power Mac Center accounts on Facebook, Instagram, X, TikTok, and YouTube for news and promotions.
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