Overflowing Beer and Good Company at Sofitel Oktoberfest!


Oktoberfest toast: Oktoberfest host Eiffelene Salavador- Howard, Sofitel Philippine Plaza Manila General Manager Adam Laker, German Embassy Commercial Counsellor Dr. Andree Buhl, San Miguel Corporation’s VP-National Sales Manager Debbie Namalata, German Club House Committee Chairman Gerhard Zimmer, German Club Manila President Bernd Schneider and Oktoberfest host Michael Scheile

Sofitel Philippine Plaza Manila’s expansive Harbor Garden Tent echoed the traditional German biergarten (beer garden) as it hosted over 4,000 guests in celebration of the 78th Oktoberfest. The two-day celebration brought together members of the German-Filipino community, corporate groups, expatriates and fun-loving Filipinos who came to party the night away.

The festival featured time-honored German traditions including women dressed in dirndls, men in lederhosens and lively rendition of Oktoberfest anthems by Munich’s  The Bavarian Sound Express.

Oktoberfest Bavarian Sound Express

Bavarian Sound Express provided musical entertainment to the Oktoberfest crowd with traditional Bavarian Oktoberfest music, German and international party hits

The celebration commenced with the ceremonial tapping of the first keg by German Club Manila President Bernd Schneider, Sofitel Philippine Plaza Manila General Manager Adam Laker, German Ambassador designate Dr. Gordon Kricke, German Embassy’s Charge D’Affaires Michael Hasper and San Miguel Corporation’s VP-National Sales Manager Debbie Namalata. The feast nonpareil showcased traditional fare including: Obatzda, Bratwurst, Weisswurst, Sauerkraut, Goulashsuppe, Pork Schnitzel and Apfelstrudel. A staggering 149 kegs or 7,450 liters of beer, 500kg of German sausages, 700kg of chicken, 1,000kg of pork and 200kg of sauerkraut were consumed during the two-day celebration.

Oktoberfest 2016 was made possible in partnership with San Miguel Brewery, Inc., Ravenol, Bosch, Lufthansa, Transwing Art Gallery, DB Schenker, BBR, mhe Demag, Leather Plus, The Peacock Garden, Allied Metals, Solane, Coca-Cola FEMSA, Mighty Corporation, Asia Grand View Hotel,  Argonauta Boracay, Novotel Manila Araneta Center, Fridays Boracay, BDO, Conductix Wampfler, CS Garment, Cebu Pacific, Paulaner, Royal Cargo, Andritz Hydro, Siemens, Santa Fe Relocation Services, Hyatt City of Dreams Manila, Asian Tigers Philippines, Sidann Printing Services, Asian Eye Institute, SAP, Coffral, Mercedes-Benz, Uber and Pum.a Media partners include: 2nd Avenue, ANC, BusinessWorld, CT, Esquire, Fox International Channels, Jack TV, MegaMan, Philippine Daily Inquirer, The Philippine Star,  Rogue and TravelNow.


Sofitel Philippine Plaza Manila’s Director of Sales and Marketing Alice Jenkins, fashion designer Ryan Madamba, IM Aagency’s Mae Flores, models Anja Peter and Tanner Mata


 The crowd dances to traditional Oktoberfest anthem Fliegerlied


Oktoberfest 2016


Sofitel Philippine Plaza Manila




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