The New Kwentong Jollibee Valentine Series Celebrates Different Forms of Love

There is no question about it: Jollibee broke the Internet this week. No matter how far down you scroll on your Timeline, I am sure you will see various reactions to their new Kwentong Jollibee commercials – and there is no need to question why, either. After all, they tugged at our heartstrings and made us all feel different things while watching them. In fact, by the time the second video was released, people were waiting with bated breath to find what would happen in the final video.

Jollibee released this Kwentong Jollibee Valentine series to showcase some of the countless love stories that Pinoys have experienced with the country’s number one and beloved fast-food chain. Yes, all of the videos were inspired by true and heartwarming stories of love. If you’ve been living under a rock for the past few days, here are the three videos that set the Internet on fire:

‘Vow’ (Directed by Ianco dela Cruz)

When this video was released, my Timeline went wild with hugot. Friends from all over the country started reminiscing about the times they were friend-zoned, while others tried to make light of the situation and made up their own stories behind it.

‘Vow’ showcases probably the most relatable case of unrequited, unconditional love. How many times have we been friend-zoned? How many people do we know who have lost their prince or princess to someone else? ‘Vow’ pays homage to those who continue to love without expecting anything in return, and the story perfectly captures how love can take on a different form and still prevail in the end.

‘Crush’ (Directed by Joel Ruiz)

By far my favorite Kwentong Jollibee in this series (mostly because I didn’t end up wanting to rip something or binge-eat on Jollibee items afterwards :p), ‘Crush’ is a feel-good video for all of the hopeless romantics out there.

I especially love this video because I could relate to it on a personal level (my boyfriend sometimes brings me goodies with Post-Its on it) and I love the unexpected ending. Judging from the other videos, I was expecting to find myself in tears once again by the end of it, but instead, we got a sweet and unforgettable ending out of it. 🙂

‘Date’ (Directed by Pepe Diokno)


‘Date’ was posted two hours ago, but already has 2.1 million views as I write this article. This is by far the most heart-wrenching video Jollibee has made so far. I found myself cursing at the screen the first time I watched it and hating Jollibee because they weren’t following the ‘Bida ang Saya’ tagline they are best known for; but once I calmed down, I realised how beautiful the video actually is.

‘Date’ explores the grim realities of life and love, yet brings to light the beautiful gift of endless love. In a Facebook status, Celina Tan puts it perfectly. She says, “I hope everyone understands that the Kwentong Jollibee Valentine Series videos weren’t released just to make people sad or cry. These stories show how the purest form of love itself can appear in so many ways. Celebrate the joy of love, whatever kind it may be.” See her status here:

Congratulations to the success of these beautiful videos, Jollibee. I have been looking forward to this series since I got a preview of last year’s videos. Thank you for making us cry, making us smile, making us feel, and making us remember what true love feels like.

Related Stories