This year’s MassKara Festival got even more exciting as LIFT, the newest drink from Coca-Cola Philippines, joined the celebration with its first major festival activation.
Photo: Coca Cola Philippines
Last October 17 to 19, festival-goers visited the LIFT booth along Lacson Street and took on the brand’s signature “Dare to Switch” challenge, a call to embrace new experiences and celebrate every mode of life.
The booth featured a lineup of fast-paced games and challenger activities designed to bring out everyone’s competitive side. Participants raced against the clock, beat high scores, and won exclusive prizes in true LIFT fashion: bold, confident, and always ready for what’s next.
Visitors also dropped by for free samples of LIFT and joined interactive mini-games throughout the weekend. Whether you were with your barkada, your team, or just exploring on your own, the LIFT booth promised a fun, high-spirited stop where you can unwind, play, and switch things up.
Follow LIFT Philippines on Facebook and Instagram for updates and festival highlights.
