Before my baby was born, I didn’t know that my mind would be so occupied with the thought of diapers. I knew it would be an essential part of our lives post-birth, but to be honest, I didn’t know just how much.
But alas, any parent would know—that with the round-the-clock diaper changes, something I used to think was so trivial became almost like a mission: finding the best diaper for my baby.
Somehow the stars aligned and just a few months into the newborn phase—and about five to six diaper brands tested—I learned about Millie Moon when I got invited to their official Philippine launch. And honestly? I’ve been a loyal customer since.
Photo: WhenInManila.com
Where is Millie Moon from?
Millie Moon is a US brand that launched in 2021 exclusively at retail giant Target. Within just four years, Millie Moon rose to the top and became the “Number 1 Most Productive Brand” in Target’s diaper category. It was popular among young parents aged 25-34 who made more intentional choices with the brands they used for their little ones.
Millie Moon continued to grow across the globe, and is now present in Canada, Australia, and New Zealand—always with 5-star reviews from parents.
Then, in 2025, Millie Moon entered the South East Asian market by landing in the Philippines. The brand secured a partnership with e-commerce site Shopee, where it’s now exclusively available.
Photo: Millie Moon | First Millie Moon event in Manila last November 26, 2025.
Why do Filipino parents love Millie Moon?
Currently, Millie Moon is the fastest-growing diaper brand on Shopee Philippines. And as a buyer myself, I can see why that would be the case.
I have tried a couple of other diaper brands for my baby and I didn’t like how some were too light, rough, and not as absorbent as they would advertise. Most of them couldn’t last a couple of hours, which was hard for evenings when we didn’t want to interrupt our baby’s sleep. One brand would even shed—every time I had to change my baby, I’d find fibers sticking to her skin.
Photo: WhenInManila.com
I simply found Millie Moon’s quality to be superior. We didn’t face any of the issues we did with the other brands. It’s soft, smooth, durable, and can last overnight. It would get heavy, and you can tell it’s time for a change, but we’ve never experienced a leak. It feels good—holding it in your hands, you can tell it’s made from premium materials.
According to Millie Moon, its diapers are:
- Crafted and designed with CloudTouch™ Softness
- Designed to be gentle on delicate skin
- Can deliver up to 12 hours of protection thanks to their ultra-absorbent core, double leak guards, and secure high waistband.
- Free from lotions, latex, and fragrance
- Dermatologically tested
The brand is also reportedly certified by leading organizations including OEKO-TEX and Dermatest, and features a pH-balanced layer specifically developed for sensitive skin.
After trying Millie Moon and connecting with other moms who also use this brand for their babies, I am confident that this is the right diaper for my baby. And yes, I certainly recommend it for yours, too.
Millie Moon is available exclusively on Shopee.
ALSO READ: Score Deals From Over 200 Baby Brands at Momzilla Fair, Happening This Weekend in Makati
Millie Moon
Website: https://milliemoon.com/en-PH
Facebook: Mille Moon
Instagram: @MyMillieMoon
