Calling all my fellow wine lovers! I just found one of the best things in the country: a wine subscription box. That’s right. Whether you’re a casual wine drinker or a real avid wine fanatic, there’s a wine subscription box to make all Filipino wine lovers happy. Welcome to Kavino Club.
Kavino Club was founded by Chris Urbano, an Australian living in Manila who loves the people, culture, and food of the Philippines. Chris grew up with a passion for food and wine, so it isn’t surprising that this wine subscription service eventually came about.
Chris and Macel Legaspi of Winery Philippines explain that they started a wine subscription service because they wanted to help Filipino customers have an easy and enjoyable way to discover new wine. “While an emerging wine market, there is already considerable and growing interest in learning about and drinking great wine in the Philippines,” they explain. “The problem is that Philippine wine drinkers at large don’t have access to good quality wines and prices are often poor value for money compared to buying elsewhere due to the monopolized and high cost nature of retail distribution in the Philippines.”
Winery Philippines aims to be the ‘mover and shaker’ in the Philippines in terms of wine discovery for the next five million Philippine wine drinkers. “While in the past, wine has been the purview of resident foreigners and a small, internationalised elite, we’re seeing rising incomes create a new generation of affluent consumers ready and able to purchase wine on a constant basis,” says Macel. “We want to support these customers in their wine journeys by providing digital buying experience centered around curation, content and community.”
Winery Philippines wants to democratize the category and make GREAT wine affordable for more Filipinos who can be put off by the prevailing high prices to ensure a quality bottle, or else resorting to cheap but mediocre options to avoid ‘selection risk’.
So, when you subscribe to one of their subscription boxes, you can be sure that you won’t get mass-produced, factory made wines. Instead, you’ll get quality wines that might cost $10-20 abroad at the same price.
Kavino Club is not just for people who really know wine, either; but also for Filipino ‘frequent / regular’ wine drinkers who like to explore more about wines. Casual drinkers can just head to the site and buy any of the top rated wines there. However, if you’d like to experience other wines, Kavino Club would be perfect for you.
Sound awesome? If you love wine, it’s worth it – trust me. Wanna get a free wine box? Click here and sign up to get one!