It’s always great to see our country take a stand when it comes to issues that matter. Did you know that based on the September data from the DOH, there are 32 incidences of HIV diagnosis in the Philippines? In the same month, a total of 954 new HIV cases were reported. 28% of these newly reported HIV cases (266 people) were from the National Capital Region (NCR).
Along with Miss Universe-Philippines 2018 Catriona Gray, actors Tony Labrusca and JC Santos are this year’s faces of #KissAIDSGoodbye. In time for the World AIDS Day 2018 celebration, #KissAIDSGoodbye is considered to be the first ever billboard campaign for HIV awareness in the Philippines.
Primarily, the #KissAIDSGoodbye campaign on billboard augments the HIV awareness, especially on testing as a means to stop the AIDS epidemic.
This campaign is powered by the international HIV advocacy group AIDS Healthcare Foundation, Inc., which partners with the leading local organizations, The LoveYourself, Inc. and the Project Headshot Clinic – The Red Whistle. The campaign also draws support from the Department of Health – National Capital Region office, Philippine National AIDS Council and Pilipinas Shell Foundation, Inc.
According to LoveYourself founder and executive director Ronivin G. Pagtakhan, “The only way to #KissAIDSGoodbye is by early detection, which can be done through timely testing and early treatment. This is the first-ever HIV awareness campaign in the Philippines on billboards, which practically aims to erase the stigma about HIV and its related health services by putting our message on the mainstream media in order to normalize the discussion about the topic.”
If you want to learn more about HIV and/or get more details’ on free screenings, tests, and treatments (which is the
purpose of the campaign), please visit www.testmeforhiv.com.
The billboards for #KissAIDSGoodbye are located at EDSA Cubao South, C5 Libis, Shaw Blvd., Belson,
Lawton, Robinson’s Galleria, EDSA Boni, EDSA Harvard and Makati Arnaiz.