Sports Direct, one of the United Kingdom’s largest sports retailers, is continuing its aggressive expansion in the Philippines with the opening of its third store at Marquee Mall by Ayala Malls on August 13, 2026.
Photo: Sports Direct
Located on the second floor of Marquee Mall, the new store brings Sports Direct’s extensive selection of international sports brands and exclusive British labels to Central Luzon, making its multi-sport retail offering more accessible to customers beyond Metro Manila.
The Pampanga opening follows the successful launches of Sports Direct’s first Philippine store at Ayala Malls Manila Bay in December 2025 and its second store at Festival Mall in Alabang earlier this year. This forms part of the brand’s continued growth strategy to broaden its presence across the country and bring its comprehensive sports retail experience to more Filipino communities.
Photo: Sports Direct
The Marquee Mall store offers apparel, footwear, equipment, and accessories across a wide range of sports categories, including football, running, training, outdoor, swimming, and racket sports such as badminton, pickleball, and tennis, serving athletes, fitness enthusiasts, and active families alike.
Photo: Sports Direct
Sports Direct is known for offering globally recognized sports brands alongside its exclusive British labels. These include Karrimor, known for its durable outdoor gear and performance apparel; Everlast, a global leader in boxing equipment and fitness essentials; Lonsdale, recognized for its boxing heritage and sportswear; Slazenger, one of the world’s oldest sporting brands offering equipment and apparel across multiple sports; and USA Pro, a women’s fitness brand combining style and performance.
Photo: Sports Direct
The Philippine stores also carry leading international brands, including Nike, Adidas, Puma, Asics, NBA, Skechers, New Balance, Converse, Lotto, and Diadora, as well as performance-driven names such as Speedo, Wilson, and Yonex.
“This is an important milestone in Sports Direct’s presence in the Philippines,” said Anil Malhotra, MAP Active Philippines’ country head. “Pampanga is a strategic location that enables us to serve customers across Central Luzon. We are excited to bring our extensive selection of global and exclusive British brands closer to more Filipinos as we continue expanding our footprint nationwide.”
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