KUMU, a growing social media platform with a thriving KUMUnity of live-streaming users, has identified the winners of its “Be a Brand Ambassador” contest!
Held last April 2020 and with a four-tier reward system, KUMU’s “Be a Brand Ambassador” contest aimed to give live-streamers an opportunity to hone their talents and push their career to even greater heights through an assortment of prizes—from live streaming equipment to modeling on billboards, and so much more. The winners will also receive their very own KUMU Blue Check which verifies them as a Brand Ambassador in the KUMUnity, and a special public speaking lesson with Issa Litton, an iconic Filipino actress and assistant director.
Here are the winners:
“For me, the winning live-stream was on the campaign’s last day,” says the tier-3 winner, Dave Guanzon (aka daveybaby). “I felt all the love and support from everyone, even those who I never expected to support me. I was crying the whole time!”
Starting out as a hobby, Daveybaby discovered game show hosting as a newfound passion. More fire to add to his profession as a content writer, and something that connected him to more people. “It taught me that people will love you by showing your genuine self,” he added. Having won the Care-To-Share campaign and Gadgets Galore contest previously, Daveybaby is continuously excited about participating actively in the KUMUnity.
Joey Boy Colo (aka ivoycolo) first experienced live-streaming on Instagram before starting his journey in the KUMUnity. “The rest is what they say, history,” ivoycolo says.
KUMU’s new brand ambassador was quite excited about his new responsibilities. “I was so excited about the hosting opportunities, brand executions, and having to see my face on a billboard with my co-winners,” he said. “But perhaps what I was most excited about was to finally meet the new friends I made as I went through this journey.”
For the grand prize, KUMU chose HUBient, represented by Keren Serrano, to be their first-tier Brand Ambassador. HUBient is a united group of performers who share their talents on various forms of social media.
HUBient’s winning live-stream was their concert with HUBient Artists. Keren Serrano shared that the campaign allowed their platform to gain more exposure, but it also inspired them to grow as content creators by having their talents showcased in their very own show on KUMU.
Keren also talked about how she felt about the exciting development in her career as a performer. “It’s my first time to experience everything that will be assigned for me to do. I owe this all from the entire HUBient team, from content creators to admin, and supporters. If not for their love and support, I wouldn’t be here.”
We can’t wait for the next set of contest winners and what they have in store for KUMU and the KUMUnity!
KUMU is a Filipino-centric social app that powers the online culture of Filipinos by helping it reach worldwide audiences. KUMU unites Filipinos in its online community through various engagements like live-streaming opportunities and friendly contests every month.
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