LOOK At Me has officially landed at SM North EDSA and it is the very first of its kind to bring this level of luxury beauty retail to the northern side of Metro Manila. Gone are the days when you had to travel all the way to Makati or BGC just to get your hands on those elusive cult-favorite brands and prestige labels.
This new branch is redefining what it means to shop for beauty by moving away from the mainstream and focusing on a more intentional, curated experience. Whether you are a skincare minimalist or a full-glam enthusiast, the store is designed to feel like a high-end playground where you can discover international brands that were previously hard to find in the area. According to Danilo Chiong, the Managing Director of Watsons Philippines, this space was created specifically for the discerning Filipino consumer who values expertise and a more personal touch.
The lineup of brands at LOOK At Me SM North EDSA is honestly impressive. You can find iconic fashion house labels like Prada, YSL, Armani, and Maison Margiela alongside the most talked-about viral brands of the moment. We are talking about the likes of Rhode, Charlotte Tilbury, and The Ordinary sitting right next to J-Beauty and K-Beauty powerhouses like Beauty of Joseon, Laneige, and TIRTIR. It is basically a one-stop shop for everything from luxury fragrances to ingredient-led skincare that actually delivers results.
What sets this store apart is the way it blends high-end service with modern convenience. You can opt for an expert-led consultation to find your perfect scent or skincare match, but if you are in a rush, they also have self-checkout counters and a pickup point for online orders. It is a seamless mix of global retail standards and the fast-paced local lifestyle. If you are ready to elevate your beauty ritual, you can visit LOOK At Me at the Upper Ground Level of SM North EDSA or check out their curated selection through the LOOK At Me app.
