On Valentine’s Day, BASH* unveiled the Ruby Collection—a limited-edition release that brings together the romance of Valentine’s Day and the cultural symbolism of Lunar New Year. Launching across bash.com.ph, Shopee, Lazada, and TikTok Shop, the collection marks a more expansive, confident chapter for the brand—one defined by intention, courage, and forward momentum.
Photo: BASH
Inspired by the cinematic intimacy of Wong Kar-wai films, the Ruby Collection explores chance encounters, invisible strings, and the idea that while meetings may be fate, the journey that follows is always a choice. It’s a story about movement across cities, seasons, and personal milestones. All told through BASH*’s travel-first lens.
Anchored in the symbolism of red as luck, courage, and intention, Ruby arrives in celebration of the Year of the Fire Horse, a year associated with boldness, independence, and forward motion. For BASH*, Ruby represents taking the good energy built over two years and choosing to move with it—bigger, braver, and more intentional. It also marks the brand’s first-ever limited-edition colorway in luggage, signaling a deliberate leap forward.
The Ruby Collection includes:
- Cardholder and Passport Plus — red wallets traditionally associated with luck and safe travels
- The Daily Sac and the return of the Purse silhouette, reimagined in Ruby
- Essentials Packing Cubes in Ruby, now available with embroidery personalization
- A limited-edition Ruby Red luggage release, available exclusively in carry-on and trunk sizes
Photo: BASH
Alongside the collection, BASH* introduces its first-ever embroidery personalization service, available exclusively on the Ruby Essentials Packing Cubes and only on bash.com.ph. With customizable embroidery, customers are invited to mark their journeys in a way that feels unmistakably their own.
Released in limited quantities, the Ruby Collection is intentional by design.
Ruby isn’t just a color—it’s BASH* choosing courage, expansion, and belief in what’s next. Fortune favors the bold. And the bold choose Ruby.
