Heritage brand Levi’s® expands its Asia footprint with one of its largest stores in the Philippines, located at SM North EDSA, marking another milestone in Levi’s® direct-to-consumer expansion strategy in Asia.
Slated to be a one-stop shopping destination for denim enthusiasts, the new store features Levi’s® NextGen store concept and boasts LED-powered digital features such as an illuminated entry archway and in-store panels streaming interactive content. With the NextGen store concept, Levi’s® SM North EDSA is set to deliver the fullest expression of the brand through a unique and immersive experience where shoppers can discover, purchase, and customize Levi’s® products to their own authentic self-expression and personal style.
The store will carry the most comprehensive selection of Levi’s® products within the Philippines – from its iconic 501® line, to its classic Trucker jackets. In addition to new spaces that enhance the shopping experience such as a style lounge, elevated fitting rooms, and personalized shopping guidance from in-store Levi’s® experts, the new store also houses the Levi’s® Tailor Shop, an alteration, restoration, and customization station helmed by skilled tailoring professionals. The Tailor Shop gives shoppers the opportunity to personalize their purchases. With self-expression being key for today’s consumers, customers have the option to customize their Levi’s® apparel to suit their taste and expression, whether through embroidery, patches, pins, fabric paneling, or more. The Tailor Shop unlocks a myriad of personalization options for shoppers, whether they are looking to elevate a newly-purchased piece or refresh an existing one in their closet.
Watch our walking tour around the new Levi’s® store in SM North Edsa:
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