The owner of the denim customization floor is at it again! In its fresh campaign, iconic denim brand Lee Jeans is leading its heartbeat towards urbanity through a cutting-edge, creative, curiosity that mirrors the 24-hour metropolitan living in the streets of Paris, France.

Following its latest DIY stint, the crafter of your classic denim pieces keeps up with the versatility of the metro by highlighting ‘Rip and Repair’ – a DIY technique that promises your leg wear the carefree spirit of art and artistry. For their second leg, Lee has chosen Robinsons Place Manila Midtown Atrium to stage the event from October 19 to 22, 2015 and the Lee DIY Workshop on October 21-22, 2015 made possible with event partners Robinsons Department Store, Globe, and Rayban, and official media partner, Wheninmanila.com.

Urban dwellers will be given a chance to add cuts and patches to their adventure sidekick – denim jeans – to be in tune with their effortless, ‘in-the-moment’ living.

Through slashes and slits added to a continuing classic, urban adventurers can rise and ride with their city.

Urbanites will have their rebel hearts beating to rad DJ sets. A denim exhibit featuring Lee 101+, Lee Stretch Deluxe, Lee Vintage Laundry, and live mannequins will also feature the curiosity, style to highlight Lee’s undying passion for innovation.

The urban explorers will take a trip down four stations: RIPPING for distressing, slashing, and grinding; REPAIR & ALTERATION for sewing and patchwork; PAINT for splash of colors, and MONOGRAMMING for a personalized denim canvass with their initials.

Lee Jeans is bringing the rooftop hangouts, bike rides, and hole in the walls of city lifestyle right at your denims. Stretch your night and explore secret places with a customized partner. Follow Lee Jeans Philippines Facebook page for footsteps to new
paths and adventures.