After being snubbed for this season’s NBA Most Valuable Player award, Cleveland Cavaliers’ LeBron James won the NBA Citizenship Award for community service.
Deliberated by a media panel, the award recognizes NBA players, coaches or trainers for their community work off-court.
The four-time NBA MVP has provided educational opportunities for more than 1,o00 at-risk and disadvantaged youth in his hometown of Akron, Ohio, through his charity foundation. LeBron mentors students, writing letters and calling them and rewards achievement with game tickets. The Cavs star also provides school uniforms and groceries for students and their families, and arranges outings for children.
LeBron also pledged full college scholarships for qualified students in his mentorship program in 2015.
LeBron also brought 23 high school students from Akron to New Orleans for the NBA All-Star Game last February and they rebuilt a home damaged by Hurricane Katrina and helped in tornado relief efforts.
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